The Blog


Olde Mecklenburg Brewery is known for being a pioneer on the Charlotte beer scene. Authentic ingredients and good beer remain at the center of who they are. In our latest collaboration, Spiracle Media and OMB teamed up to showcase the brewery’s commitment to the Charlotte area.

This video took several months to complete with many locations at play. You’ll notice the detail and the way in which we associated specific beers with their corresponding landmarks. The full tool kit was in play for this piece including the capture of aerial video.

The postproduction process was lengthy as we had several stop and start moments to ensure that the story was on point in terms of messaging and brand. We wanted to remain authentic from a voiceover perspective as well with the story narration done by OMB’s founder, John Marino. Subtle sound effects were essential in enhancing the viewer experience.

Recently, Spiracle Media teamed with the CIAA to revisit the first black college football game. It was a neat step back in time as our team collected interviews and worked to recreate visuals to support the story. The video (above) was used as the centerpiece to promote this year’s celebration of 125 years while a number of other spots were developed for social media (below).

The inaugural game took place in Salisbury, NC between Johnson C. Smith (Biddle) and Livingstone.