Quality and price have always gone hand-in-hand. You can cut corners in some areas and sometimes you have to because the money just isn’t there. That’s reality.
When it comes to producing video content, there are plenty of talented freelancers and yes, even Uncle Tony has a new camera that he has been playing with. They might be a great fit for capturing an event or working on a one off project, but not for telling the story of your brand.
As a business, you need more than that. You need a team that’s going to have sufficient time to evaluate and capture the essence of what and who you are. As video continues to influence customer actions, the quality of storytelling and presentation matters. Better video has a longer shelf life and creates a stronger impact. Bringing the consistency of your messaging to video is critical.
Unlimited Possibilities Commercial
This isn’t our hobby, it’s what we do. I think that stigma still exists out there for many of those making the decisions. They look at video as a complete add-on rather than a necessary part of marketing. On the other hand, there are plenty of businesses that get it and we work with a number of them. YMCA of Greater Charlotte and EverFi to name a few.
We lean on a team of two for our location shoots. This isn’t done so we can add to the price, but to enhance the end product. It’s that much better with a second camera and second shooter/producer. There are plenty of things that need to be done at the office, but this is how we choose to deploy our resources.
Price points have always been a painful topic internally, but we are confident that we fall in the sweet spot where quality of content and cost marry together. I get it. Cost matters. It matters to us when we hire a new employee or purchase new equipment. But as my pap used to say, “it only costs a nickel more to go first class.” Well, it costs a little more than that now, but the point is still the same. Saving a few hundred dollars in this case could come back to haunt you.
Spiracle Media provides experience, partnership and maximum effort on every project. That’s naturally part of the deal. It’s contained in the fabric of who we are and who we choose to be. At the end of the day, whether it’s with us or someone else, you get what you pay for and that one’s on you.