Category: Blog

It’s no secret that video content is king. Its integration plays a key role and touches almost every part of the marketing process. As far as adoption, businesses remain scattered along the curve in terms of implementation and understanding. There are plenty of options out there. Most video production companies and freelancers claim to be storytellers that produce high end content. If we’re honest, that reality applies to very few. I compare that assertion to the days when everyone claimed to be a social media expert.

If you’re a company looking to get serious about video — where do you turn? Video Content Agency or Freelance? It’s a valid question with valid points associated with each. Within this blog, I do my best to provide an objective view on a series of points that matter when making the choice of who to hire. I’ve been on both sides.

As more companies get in the game, quality matters more than ever. One way to separate yourself is to create compelling content that looks great. That fact remains a differentiator and is a natural place to start the comparison.

Quality

Freelance:

Quality in this scenario will be hit or miss. Some freelancers produce solid content. However, you’re rolling the dice. There are plenty of quick response freelancers who are happy to show up and capture your next event. The finished product varies in terms of overall look and story composition. You might hit a home run, but that’s non-guaranteed.

Agency:

An experienced agency has a team behind it. Quality controls are part of the process. A solid agency reviews the work internally before sending along to the partner. Storytelling is less of a buzzword and more of a reality. There should be limited surprises when it comes to the final product.

Collective Braintrust

Freelance:

A one-person-shop has one or two people at their disposal. They take on the responsibilities of thinking, executing and editing. If they’re in demand, they likely won’t have time to effectively talk strategy or offer guidance in the area of distribution. There’s only so much you can do with limited resources.

Agency:

An experienced agency has been built with intentionality so that it can offer in-depth services when it comes to strategy, creation, distribution and education. Education is a key component. It’s important to convey to your partners why something is important and how the process works.

Responsiveness 

Freelance:

If you’re like everyone else, you crave instant gratification. We all expect a response to an email even when we send it in the middle of the night. A freelancer might struggle to effectively communicate when juggling multiple jobs. There is no one else in the office when they’re on a shoot or entranced in an edit.

Agency:

For the top agencies, responsiveness is a core value. It goes a long way in ensuring top-notch service. More resources allow for more eyes, ears and mouths to communicate. If someone is out of the office, responsibility is delegated to someone else on the team. This holds true for editing as well. Tweaks are made at a more rapid pace.

Reactive vs. Strategic

Freelance:

A freelancer might have an advantage when it comes to short notice and availability. However, this varies as well. I stand by the thought that a solid freelancer has limited bandwidth and will proceed with a reactive approach. The nature of the freelance beast lends itself to a “show up and shoot” mentality.

Agency:

On the flip side, an agency operates with a strategic mindset. A creative brainstorm with the partner coupled with internal sessions ensure that the intricacies of the message are front and center. This is vital when it comes to postproduction and the edit. It leads to greater efficiency.

True Partnership 

Freelance:

It’s not that freelancers aren’t true partners. Their struggle comes with spreading themselves across multiple projects at the same time. Freelancers also might struggle to get the story right because of their inability to spend ample time on the front-end of the project. This leads to more guidance than necessary from the partner and leads to frustration.

Agency:

An agency built to tell stories understands the whole process. They have the ability to sit with the partner and then go execute. The first draft of the video should be close to the final version. A video content agency brings the partners vision to life and alleviates any stress associated with the process.

Cost

What’s it cost? I want to paint this point with a broad brush. It’s listed last for a reason because it shouldn’t be the first thing you consider when looking for a video partner. If it is, you might need to re-evaluate your marketing strategy.

I know it’s a big deal for most businesses. I’m a small business owner that evaluates cost every day, so I get it. I’m merely suggesting that cost should be considered after you evaluate the body of work and team that you’re considering. Don’t let it be a conversation stopper. There might be flexibility in that area.

As far overall cost, freelancers don’t play in the same ballpark. Video content agencies come with a much higher price tag. As a buyer, it comes down to whether you think a team of experienced subject matter experts who deliver a likely outcome are worth the investment or whether you’d rather take a chance. I’d love to tell you which way I lean.

Check out our work section or Vimeo page

We are thrilled to have one of our partners and good friends, Jarian Kerekes, join us on The Hive Life podcast.

Jarian is the Senior Director of Corporate Social Responsibility at TIAA. Prior to working at TIAA, Jarian spent the majority of his career in sports marketing roles. His passion is contagious!

In this episode, we cover multiple topics from his work at the NBA, to TIAA’s latest “big” project, plus personal insight into what motivates him every day.

Click here to download on iTunes!

On this episode:

Jarian Kerekes, Senior Director of Corporate Social Responsibility at TIAA

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

For some marketers and decision-makers, getting a video content strategy off the ground can seem like a daunting task.

  • Where do you start?
  • What type of content is best?
  • Is video a good investment?

The team at Spiracle Media digs in to answer some of these basic and in-depth questions. These are all are extra important when considering using video content.

Whether you are turning to video to tell your company’s story or to educate your audience on the product or service you provide. Video is a powerful tool that can connect with your audience on a different level than other mediums.

(Download on iTunes)

We are a team of former journalists, storytelling is our business. We are here to answer these questions for you. Let’s get the conversation started!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

We recently teamed up with Lowe’s to create an spot for their new augmented reality technology.

The “View in your Space” feature, available through the Lowe’s app, allows customers to style their home with products to help visualize before buying a big purchase.

Our team spent a lot of time on the pre-production side, brainstorming, and creating storyboards based off the script provided by the Lowe’s team. The goal was to bring the app to life in this quick promotional video.

What We Did:

  • Video Production
  • Voiceover
  • Storyboards
  • Graphical Treatment

Check out more of our work or visit our Vimeo page.

Please join us in welcoming our very first guest to The Hive Life, Molly Thompson.

Molly is the Vice President of Public Relations and Communications at the YMCA of Greater Charlotte. We have had the pleasure of working with Molly and her team for a number of years, creating video content for YMCA events and fundraising initiatives.

Video is a powerful tool in many different areas of business, more specifically in public relations.

In Episode 1, Spiracle Media sits down with Molly to dive deeper into the importance of video storytelling in the public relations industry and how she tells stories for one of the largest YMCA’s in the country.

 

 

On this episode:

Molly Thompson, VP of PR & Communications at the YMCA of Greater Charlotte

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Civil + Structural Engineer Magazine officially recognized Aerial Buzz, a Spiracle Media brand, as the winner of the Engineering Drone Video of the Year in its May edition. The video was focused on the Atherton Mill site in the South End of Charlotte. The project was a collaborative effort between Thomas Wilson, Director of Drone Operations, and AJ Chodora.

“I think autonomous drones are the future. It might be two to three years from now or it could be 10 years from now. As drone technology evolves, the pilot is going to be minimized to just maintaining flight safety. You can already see it in some of our current applications,” says Wilson. (Read the full article)

Find out more about Aerial Buzz

More Videos from Spiracle Media

The Spiracle Media team is excited to introduce “The Hive Life.” This podcast will pull back the curtain when it comes to process, partners and technology within the video marketing space.

Each episode will feature a relevant subject matter expert, a partner or other guests from related industries. The goal is to deliver a listening experience that is informative, encouraging, candid and fun.

In Episode 0, the partners at Spiracle Media talk through how things got started and what ingredients have served as a catalyst for growth.

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Storytelling Overview

When we hear the words video storytelling, our mind most likely defaults to long-form storytelling. There are many applications for using this device and it’s still the best way to connect with characters and storylines. Long-form pieces are great in an epidsode format, at an event or during a sales meeting. These can be powerful ways of connecting with a specific audience.

On the flip side, shorter videos generate strong results as well. We know that utilizing shorter content to drive traffic via social media is a big deal. Our ongoing project with Queens University of Charlotte is a great example. The marketing team at Queens was looking for short, dynamic videos. One of the videos featured the MBA program.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to reach a younger audience. It’s goal was to showcase the hustle and bustle of life and why the MBA program is a viable option within the midst of that chaos. Planning is the most important part of any production. It is something that can’t be underestimated and serves as a catalyst for going from good to great on the execution side.

The Execution

The use of quick cuts and natural sound was imperative. Each video in the series will take on it’s own personality depending on the audience and messaging. Using your time wisely is extra important when working with an abbreviated window. Every second counts especially off the top.

Check out more of our partners or visit our Vimeo page.

Partner relationships are at the heart of everything Spiracle Media does. One of those relationships is with EVERFI. Over the last 5 years, our work together has resulted in an avalanche of content. The goal has always been to present the impact of EVERFI and its programs. They are powering more than 4,300 partner organizations and reaching over 16 million learners across all 50 states and Canada. In this brief testimonial, EVERFI CEO Tom Davidson shares his thoughts on the partnership and the important role that video has played.

Testimonial from CEO Tom Davidson


Check out more of our partners here or visit our aerial brand, Aerial Buzz.

We all get overwhelmed from time-to-time and that anxiety is often associated with what we consider “work.” The right mindset serves as a potential remedy. The key is looking at each task through a different lens.

As Co-Founder at Spiracle Media,  I’m immersed in a number of areas. Some of which include company growth, partner relationships, team management and marketing. Feeling overwhelmed is easily achieved. Discipline and mindset are two areas of my personal development that I continue to focus on.

One simple tweak that has made a significant difference is treating the overwhelming body of work as one opportunity after another. Treating work like work deprives us not only of our energy, but also affects our attitude and joy. To the contrary, an opportunistic mindset allows us to see even the most medial tasks as holding positive potential. This leads to renewed focus and energy.

workIt’s difficult to stick to this mindset on the consistent basis. It takes a lot of discipline and practice. Segmenting your time to focus on specific tasks is one way to start. This allows you to find value by isolating each activity and presents an opportunity to learn, collaborate, share, create or grow a relationship.

Everything holds positive potential! Start treating it that way and work no longer feels like work. You’ll immediately feel a difference in the stress and enjoyment department.

Meet the Spiracle Team or watch what’s important to us.