Making the transition from a life in the media to business owners was a little tricky at times. When working in television you always finished the day with a package that you could put a bow on before going home for the night. A lot of times in business you don’t get to put that bow on for weeks, if not months. While there were some growing pains in those first few months of business, we quickly realized one tenant remained in tact from our days of television, it is all about relationships.
With that in mind, early on as a company we decided to search out partners, not clients. We want companies, universities and organizations that see value in what we offer and give both sides a chance to build a relationship that makes the outcome that much stronger. Yes, the term partner evokes images of a warm, cozy working relationship and at the end of the day, that’s what we are striving for in every project we consider.
A great example of a partner relationship that has been beneficial to both sides has been our work with the YMCA of Greater Charlotte. The marketing team at the Y has such a great handle on sharing messages about the important work they do in the community, it has been a pleasure to work with them. After spending nearly two years working on multiple video projects with their team, we feel very confident when they put a new project on the table. As Molly Thompson puts it, “it’s almost like walking down the hallway to a co-worker that already knows everything you need done and they do it well.”
Knowing that we have partners like this makes the mission of Spiracle Media that much clearer. The definition is a person who shares or is associated with another in some action or endeavor, the YMCA and a number of our other ‘partners’ fall right in line with that.
If you are looking for a long-term relationship with a digital media provider, please take some time to contact us and let us know how we may be able to help, or let’s just get coffee.