Spiracle Media has always been intrigued by the craft brewery scene in Charlotte and leveraging video when it comes to educating the customer on process and product. Not only that, but also telling the story of the people behind the beer. We were really excited to partner with Olde Mecklenburg Brewery to produce a series of videos that focused on four different employees. The goal was to showcase their passion for both the job and their customers.
The deliverables included one long-form piece and four individual profiles. All videos were released as part of a social media campaign and an example can be found in this blog post.