Reaching donors, parents and prospective students is imperative in today's college marketing world. Queens has a good handle on the value of video. We have worked with the Charlotte university during its rebrand and to tell individual stories of student success.
Throughout our partnership, we have executed on a number of fronts. In addition to longform video, we have created shorter strategic videos. The MBA program is an example of a shorter piece that was aimed at getting the attention of a younger audience.
Each year, we work on a student profile piece for their Royal Dinner celebration (Abby's Story). This video serves as the centerpiece of the evening and helps promote giving. We work with the Queens marketing team to identify the key aspects of the story and the most efficient way to capture. It usually takes 2-3 days to shoot all assets.
On another front, we led the creative direction on a hype video for Queen's athletics. This project was exciting in terms of vision and execution. We used different tools, including the drone, to capture the footage. We also employed a split screen tactic to end the piece.