YMCA of Charlotte

The YMCA of Charlotte has an abundance of stories to tell and a number of video needs. Sometimes it's a basic piece of content that provides the most value. That's the case with swim progression. It's a necessary piece of content aimed at parents of current and potential swimmers within the Y program.

In addition to telling stories, the YMCA is dependent on capital campaigns to fund its initiatives. One current campaign is the expansion of the Dowd YMCA. This video (Dowd Image spot) was created to support that effort and took on a slightly higher production value.


Swim Progression


Dowd Image Spot

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