Tag: Video Storytelling

Please join us in welcoming our very first guest to The Hive Life, Molly Thompson.

Molly is the Vice President of Public Relations and Communications at the YMCA of Greater Charlotte. We have had the pleasure of working with Molly and her team for a number of years, creating video content for YMCA events and fundraising initiatives.

Video is a powerful tool in many different areas of business, more specifically in public relations.

In Episode 1, our team sits down with Molly to dive deeper into the importance of video in the public relations industry and how she tells stories for one of the largest YMCA’s in the country.

 

 

On this episode:

Molly Thompson, VP of PR & Communications at the YMCA of Greater Charlotte

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Storytelling Overview

When we hear the words video storytelling, our mind most likely defaults to long-form storytelling. There are many applications for using this device and it’s still the best way to connect with characters and storylines. Long-form pieces are great in an epidsode format, at an event or during a sales meeting. These can be powerful ways of connecting with a specific audience.

On the flip side, shorter videos generate strong results as well. We know that utilizing shorter content to drive traffic via social media is a big deal. Our ongoing project with Queens University of Charlotte is a great example. The marketing team at Queens was looking for short, dynamic videos. One of the videos featured the MBA program.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to reach a younger audience. It’s goal was to showcase the hustle and bustle of life and why the MBA program is a viable option within the midst of that chaos. Planning is the most important part of any production. It is something that can’t be underestimated and serves as a catalyst for going from good to great on the execution side.

The Execution

The use of quick cuts and natural sound was imperative. Each video in the series will take on it’s own personality depending on the audience and messaging. Using your time wisely is extra important when working with an abbreviated window. Every second counts especially off the top.

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