The Blog


Please join us in welcoming our very first guest to The Hive Life, Molly Thompson.

Molly is the Vice President of Public Relations and Communications at the YMCA of Greater Charlotte. We have had the pleasure of working with Molly and her team for a number of years, creating video content for YMCA events and fundraising initiatives.

Video is a powerful tool in many different areas of business, more specifically in public relations.

In Episode 1, Spiracle Media sits down with Molly to dive deeper into the importance of video storytelling in the public relations industry and how she tells stories for one of the largest YMCA’s in the country.

 

 

On this episode:

Molly Thompson, VP of PR & Communications at the YMCA of Greater Charlotte

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Civil + Structural Engineer Magazine officially recognized Aerial Buzz, a Spiracle Media brand, as the winner of the Engineering Drone Video of the Year in its May edition. The video was focused on the Atherton Mill site in the South End of Charlotte. The project was a collaborative effort between Thomas Wilson, Director of Drone Operations, and AJ Chodora.

“I think autonomous drones are the future. It might be two to three years from now or it could be 10 years from now. As drone technology evolves, the pilot is going to be minimized to just maintaining flight safety. You can already see it in some of our current applications,” says Wilson. (Read the full article)

Find out more about Aerial Buzz

More Videos from Spiracle Media

The Spiracle Media team is excited to introduce “The Hive Life.” This podcast will pull back the curtain when it comes to process, partners and technology within the video marketing space.

Each episode will feature a relevant subject matter expert, a partner or other guests from related industries. The goal is to deliver a listening experience that is informative, encouraging, candid and fun.

In Episode 0, the partners at Spiracle Media talk through how things got started and what ingredients have served as a catalyst for growth.

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Storytelling Overview

When we hear the words video storytelling, our mind most likely defaults to long-form storytelling. There are many applications for using this device and it’s still the best way to connect with characters and storylines. Long-form pieces are great in an epidsode format, at an event or during a sales meeting. These can be powerful ways of connecting with a specific audience.

On the flip side, shorter videos generate strong results as well. We know that utilizing shorter content to drive traffic via social media is a big deal. Our ongoing project with Queens University of Charlotte is a great example. The marketing team at Queens was looking for short, dynamic videos. One of the videos featured the MBA program.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to reach a younger audience. It’s goal was to showcase the hustle and bustle of life and why the MBA program is a viable option within the midst of that chaos. Planning is the most important part of any production. It is something that can’t be underestimated and serves as a catalyst for going from good to great on the execution side.

The Execution

The use of quick cuts and natural sound was imperative. Each video in the series will take on it’s own personality depending on the audience and messaging. Using your time wisely is extra important when working with an abbreviated window. Every second counts especially off the top.

Check out more of our partners or visit our Vimeo page.

Partner relationships are at the heart of everything Spiracle Media does. One of those relationships is with EVERFI. Over the last 5 years, our work together has resulted in an avalanche of content. The goal has always been to present the impact of EVERFI and its programs. They are powering more than 4,300 partner organizations and reaching over 16 million learners across all 50 states and Canada. In this brief testimonial, EVERFI CEO Tom Davidson shares his thoughts on the partnership and the important role that video has played.

Testimonial from CEO Tom Davidson


Check out more of our partners here or visit our aerial brand, Aerial Buzz.

We all get overwhelmed from time-to-time and that anxiety is often associated with what we consider “work.” The right mindset serves as a potential remedy. The key is looking at each task through a different lens.

As Co-Founder at Spiracle Media,  I’m immersed in a number of areas. Some of which include company growth, partner relationships, team management and marketing. Feeling overwhelmed is easily achieved. Discipline and mindset are two areas of my personal development that I continue to focus on.

One simple tweak that has made a significant difference is treating the overwhelming body of work as one opportunity after another. Treating work like work deprives us not only of our energy, but also affects our attitude and joy. To the contrary, an opportunistic mindset allows us to see even the most medial tasks as holding positive potential. This leads to renewed focus and energy.

workIt’s difficult to stick to this mindset on the consistent basis. It takes a lot of discipline and practice. Segmenting your time to focus on specific tasks is one way to start. This allows you to find value by isolating each activity and presents an opportunity to learn, collaborate, share, create or grow a relationship.

Everything holds positive potential! Start treating it that way and work no longer feels like work. You’ll immediately feel a difference in the stress and enjoyment department.

Meet the Spiracle Team or watch what’s important to us.

What an honor for our team to spend some time with more than 100 PR professionals from around the Charlotte region on Wednesday.  We wanted to stress the importance of video in telling their clients stories and let them know they can do it on their own at times, or can partner with a company like Spiracle Media to deliver results.  We relish these opportunities to meet other storytellers in the community and share our passion for video.  Some key takeaways courtesy of Twitter:

And while we are at it, we put together a quick recap of our visit with PRSA Charlotte on Wednesday.

If you have any questions about the presentation, or would like to talk to a video content company about how you can use video effectively, please contact us!

Tis the time of year when we reflect on the past while staring down potential. We quickly formulate a list of goals and priorities. Some might be holdovers while most focus on new initiatives.

Minimizing inefficiencies and time management are of ultra importance in our plan of attack. Mix in the required amount of focus and we have a formidable recipe that relies on three not-so-simple ingredients. The ingredients aren’t complex in and of themselves, but getting them to work in harmony can be another story. It’s like hitting the third game on a three team parlay.

A big reason that we fall short at moving the needle forward is because we don’t put a dependable process in place. A team goal must have a system built around it and there’s no reason to waste time, energy and resources on something that is destined to fail. Here are a few things to keep in mind.

Less is More

Get real about prioritizing. You can’t do everything well when it comes to larger initiatives especially in a concurrent fashion. One per quarter might be a reasonable place to start.

Evaluate Process

Define who will be involved and develop a process. What resources are needed and will diverting them cause stress in another area of the business? Most likely it will. This shouldn’t be enough to stop things from moving forward, but you should have a plan to fill the gaps.

Reinforce Buy-in

Revisit with each member of the execution team and make sure they are fully on board. This should focus on two areas. Each member needs to have the bandwidth to contribute effectively and a shared belief in the importance of the mission.

Make a Plan

Time for a good old fashioned foolproof plan. It would be great if those actually existed. Develop a timeline with key deliverables, a communication rhythm and make sure to select an accountability lead. You need to have a dedicated person overseeing the work and pushing the team when necessary.

 

Activate

Get moving! I believe in moving forward with a controlled sense of urgency and expect the same from the team at Spiracle Media. It has been said a time or two that the competition doesn’t sleep. Stay ahead.

It all comes back to maximizing efficiency, managing time and focus. If those aren’t viable pieces within your plan of attack, it’s worth re-evaluating. Make 2018 the year of “relevant” work!

Visit our work section to view some of our recent projects.

Spiracle Media has worked on a diverse group of projects over the last several years. During that span, we decided against pursuing a specific vertical with our video storytelling; that doesn’t mean that certain verticals haven’t identified us. One such scenario is the extensive work that we’ve done and continue to do in the education space. These clients are starting to understand the significant role that video storytelling plays within their marketing efforts. Here are four key areas that schools are focusing on:

Programs

Programs are essential to any educational offering and experience. This is certainly the case at the college and university level. Programs attract potential students and parents. Video can be used to educate the potential consumer on what makes a program unique and its efficacy in terms of future employment. Real stories of success drive this point home.

Advancement

The lifeblood of all private education is fundraising. Without it, opportunities are scarce or limited. Money funds scholarship opportunities, programs and expansion. Events are key in promoting each of these needs and video is the best way to connect with a captured audience of donors. We have seen great success in this area with video translating into dollars.


Student Life

Student life is a big factor when choosing a school. Parents want to see what opportunities are available both inside and outside the classroom. Institutional experience influences quality of life as individuals seek a sense of fulfillment. Sharing a story about service opportunities, clubs and the connections between piers can provide strong visual emphasis of your offering.

Brand

Why do you exist? When it comes down to it, students are deciding whether or not to opt into being a part of a brand. A brand might be defined by cultivating future nurses, engineers or athletes. Is that message reaching prospective students with clarity and emotion? Schools hold differentiators near and dear to their heart. Video provides an opportunity to capture the essence of your brand like never before.

Spiracle Media has worked with advancement offices, marketing departments and admission teams to help capture a message that resonates with consumers and donors. These videos have been used in a variety of settings and disseminated across multiple platforms. There’s no substitute for powerful video!

 

Spiracle Media and EVERFI have worked together to create video content for multiple use cases over the last several years. Most of the video capture has taken place around school centered events with their partners. EVERFI is on the front lines of education’s evolution, connecting learning to the real world by equipping users with the skills they need for success beyond the classroom (EverFi.com). As the company has grown, so has the demand for video support.

Our teams have traveled across the U.S. and Canada to capture platform specific content for various EVERFI partners. One recent trip to Olive Branch, Mississippi stands out.

“After arriving early to the shoot and taking a tour with Mr. Todd, I remember AJ and I looking at each other and smiling,” says Director of Video Services and Production David Kernodle. “Without saying anything to each other, we both knew this was a story we needed to explore.”

Keep in mind, Mr. Todd is responsible for teaching health and wellness to third graders. Teaching a class of that variety is one thing. Teaching it in a learning environment supported by a garden, cows, chickens, etc. on site is just…plain…awesome!

The goal of this shoot was to profile a new platform called “Healthier Me.” This program exists to help students make healthy, informed decisions when it comes to nutrition. Jackpot! You couldn’t ask for a better coupling than Mr. Todd (our main character) and his alignment with the goals of Healthier Me. Following this discovery, our team dug in and changed course to make sure this story didn’t get buried. Versatility is an important attribute and here it was critical. You have be able to adjust in order to capture what’s relevant.

There were certainly challenges as the team only had limited time at the school and no information on the story ahead of a time. Working together with Mr. Todd and the EVERFI rep, our team was able to capture some beautiful footage that led to a solid finished piece. Sometimes the best stories end up being the ones that find you. The x factor is whether or not you’re ready to pivot and seize the opportunity! Thankfully, our team was.

“This is the kind of storytelling we enjoy capturing. Stories that are visually appealing and have characters who add personality and depth,” says Kernodle. “The hardest thing about the shoot was deciding who was going to edit the piece. We both wanted to. In the end, AJ (Chodora) did a masterful job as he always does.”

Visit our Vimeo Channel to see more of our work.