Google plus hasn’t quite caught on like many people expected when it launched in 2011, but the social media platform can be a vital asset to new and existing businesses. It contains features that some of the more well-established platforms don’t contain. Here are just a few ways how this social media site can help build your business’s brand and take it to the next level.
Ability to build communities- Google+ allows you to essentially build your own communities by creating groups. You can fill these groups with people and other businesses that share the same core values as your brand. Participating in existing communities is also a great away to enhance brand awareness and get feedback from clients or customers.
“Three weeks ago, I wouldn’t have said Google Plus was an easy place to meet people,” says Linda Sherman, International Speaker and Marketing Professional, “but now it’s amazingly different. You can even join the community as a brand, which you cannot do on Facebook, and you can interact with your potential customers, influencers, and people of interest.”
Events– While Google+ has the same approach as Facebook when it comes to creating event pages, Google+ has a leg up because its directly linked with Gmail and Google Calendar. People can easily add these events into their calendars and invite others to do the same. Events are always an important strategy to incorporate when trying to help build your business’s brand. It allows people to humanize a brand, meet the people behind it and enjoy some perks of attending a free get together.
Analytical Insights- Recently the social media platform has incorporated insights that allow you to track your views, the number of times you’re viewed in local searches and how much engagement you’re receiving. These are all incredibly vital statistics that are the key to developing a social media marketing plan. Social media marketing firms, like Spiracle Media here in Charlotte, track these numbers while servicing clients in order to determine whether their strategies are working.
Google Places- This feature gives businesses the ability to provide information like hours, contacts, photos, reviews and pinpoint their exact location on Google Maps. Potential customers can get easy access to driving directions and even how to avoid traffic on the way.
Let us know your thoughts on Google+ and whether you will use it in the near future in the comments section below.