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Spiracle Media has worked on a diverse group of projects over the last several years. During that span, we decided against pursuing a specific vertical with our video storytelling; that doesn’t mean that certain verticals haven’t identified us. One such scenario is the extensive work that we’ve done and continue to do in the education space. These clients are starting to understand the significant role that video storytelling plays within their marketing efforts. Here are four key areas that schools are focusing on:


Programs are essential to any educational offering and experience. This is certainly the case at the college and university level. Programs attract potential students and parents. Video can be used to educate the potential consumer on what makes a program unique and its efficacy in terms of future employment. Real stories of success drive this point home.


The lifeblood of all private education is fundraising. Without it, opportunities are scarce or limited. Money funds scholarship opportunities, programs and expansion. Events are key in promoting each of these needs and video is the best way to connect with a captured audience of donors. We have seen great success in this area with video translating into dollars.

Student Life

Student life is a big factor when choosing a school. Parents want to see what opportunities are available both inside and outside the classroom. Institutional experience influences quality of life as individuals seek a sense of fulfillment. Sharing a story about service opportunities, clubs and the connections between piers can provide strong visual emphasis of your offering.


Why do you exist? When it comes down to it, students are deciding whether or not to opt into being a part of a brand. A brand might be defined by cultivating future nurses, engineers or athletes. Is that message reaching prospective students with clarity and emotion? Schools hold differentiators near and dear to their heart. Video provides an opportunity to capture the essence of your brand like never before.

Spiracle Media has worked with advancement offices, marketing departments and admission teams to help capture a message that resonates with consumers and donors. These videos have been used in a variety of settings and disseminated across multiple platforms. There’s no substitute for powerful video!


Spiracle Media and EVERFI have worked together to create video content for multiple use cases over the last several years. Most of the video capture has taken place around school centered events with their partners. EVERFI is on the front lines of education’s evolution, connecting learning to the real world by equipping users with the skills they need for success beyond the classroom ( As the company has grown, so has the demand for video support.

Our teams have traveled across the U.S. and Canada to capture platform specific content for various EVERFI partners. One recent trip to Olive Branch, Mississippi stands out.

“After arriving early to the shoot and taking a tour with Mr. Todd, I remember AJ and I looking at each other and smiling,” says Director of Video Services and Production David Kernodle. “Without saying anything to each other, we both knew this was a story we needed to explore.”

Keep in mind, Mr. Todd is responsible for teaching health and wellness to third graders. Teaching a class of that variety is one thing. Teaching it in a learning environment supported by a garden, cows, chickens, etc. on site is just…plain…awesome!

The goal of this shoot was to profile a new platform called “Healthier Me.” This program exists to help students make healthy, informed decisions when it comes to nutrition. Jackpot! You couldn’t ask for a better coupling than Mr. Todd (our main character) and his alignment with the goals of Healthier Me. Following this discovery, our team dug in and changed course to make sure this story didn’t get buried. Versatility is an important attribute and here it was critical. You have be able to adjust in order to capture what’s relevant.

There were certainly challenges as the team only had limited time at the school and no information on the story ahead of a time. Working together with Mr. Todd and the EVERFI rep, our team was able to capture some beautiful footage that led to a solid finished piece. Sometimes the best stories end up being the ones that find you. The x factor is whether or not you’re ready to pivot and seize the opportunity! Thankfully, our team was.

“This is the kind of storytelling we enjoy capturing. Stories that are visually appealing and have characters who add personality and depth,” says Kernodle. “The hardest thing about the shoot was deciding who was going to edit the piece. We both wanted to. In the end, AJ (Chodora) did a masterful job as he always does.”

Visit our Vimeo Channel to see more of our work.

Differentiators are a big part of the choices we make when it comes to a number of things. What type of restaurants do we enjoy dining at? Why do we invest in certain brands or products? What gadget should we buy next? With each decision, we run through a routine when choosing the path forward. The same exists in the business world when you’re looking for a partner or service. Why should I choose you over other companies with comparable offerings? The answer to this question is imperative to the short and long-term success of any small business. With Spiracle Media, it’s a point of emphasis as we look to separate ourselves in a crowded space full of video content creators.

Fortunately, we’ve been spending a lot of time pitching for new business. This includes a discussion centered around who we are and what we offer. Here’s a behind-the-scenes look at a few of the key points we speak to in those meetings.

We’ve built a business set on a foundation of seasoned journalists. As Spiracle Media evolved, we began to see with greater clarity the importance of focusing on what you’re good at. We’re good at telling stories. Not because we’re lucky, but because we’ve done it our entire careers. Our experience breeds an expertise that allows us to diagnose the best way of capturing the necessary assets and asking the right questions. Each segment of a shoot is done with assembly of the finished product in mind.

Relationships are another critical aspect. We don’t take on projects for the sole purpose of the business transaction, but rather because we want to enjoy the journey with our partners. The early days of Spiracle Media were all about relationships when we took the leap in 2011 and that hasn’t changed nearly seven years later. It’s an organic part of our functionality. The beautiful thing is that out of a solid relationship comes value for all. Value that’s found in the results and in the process. It should be fun and enjoyable!

The final part of the equation is quality. Quality still matters. Don’t be fooled. We look at this variable as a given within our offering and the least of our differentiators. This doesn’t mean that we neglect it. It’s quite the opposite. We continually look for ways to innovate whether it be tools, style or presentation. It’s last because a lot of companies shoot beautiful video and so do we. The big question extends beyond this reality. What else makes a video partner different?

In our case, we’re always entertaining new ways to improve our partner offerings. We’re always learning. That’s what the maturation process of a business demands. One thing that we hang our collective hat on is making sure that everything starts with experience and relationships and that it ends with what we hope is a beautiful, tangible product. We work to ensure that the sentiment of our mission lives within every engagement: To provide our partners with an enjoyable, simple and collaborative experience that leads to purposeful video storytelling.

Interested in partnering, contact us!