The Blog


Creativity is a recurring part of the conversation when it comes to video content and partner relationships. There are quite a few questions you’ll face when looking to get “creative”.

Begin by doing your own research, grab inspiration from others and most importantly brainstorm with your creative team. Answer these basic questions that will get the ball rolling when creating a video concept.

  • What is the core message you want to convey?
  • Who is your audience?
  • What concepts make sense and how to apply them?

Our team tackles these questions from what they have learned from past experiences and what keeps them moving forward.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Head of Video Services

Meet our entire team.

Since 2011, we’ve combined our journalist background with our production experience to create impactful videos for our partners. We love telling stories, and are proud of the work we’ve done to help our partners leverage their marketing and other business needs.

The only thing we love more than storytelling are the relationships we’ve built with our partners, especially those that also call Charlotte and North Carolina their home! From Wake Forest University to the YMCA of Charlotte, we’ve had the pleasure of working with locals to spread their message through the art of video.

This year we joined the Clutch community online. The DC-based B2B ratings & reviews platform conducts 3rd-party verified client interviews, which in combination with their analysts’ marketing research, are used to determine who the leading service providers are across the globe.

We’re proud to be listed as the number one Video Production Agency in Charlotte on Clutch, as well as one of the Top 40 Video Production Companies in 2018 by The Manifest, Clutch’s content-driven sister site.

You can read our full reviews on our profile, and check out some highlights below:

  • “Spiracle Media listens and then creatively help you exceed your goals — they go above and beyond to capture the shot.” – Marketing Executive VP of ECS Limited
  • “We can really count on them for their creativity. They truly deliver when it comes to telling a story in an unexpected way. Whenever we work with them, I feel we are going to get a video that will elicit viewers’ emotions—whether it’s laughing or crying. Storytelling is absolutely their strong suit.” – Exec. Director of Marketing & Comm. of Queens University of Charlotte