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Content marketing is a type of inbound marketing in which a business creates content that’s both relevant to their offerings and informative to their target audience. A popular form of content marketing is video.

Every video you produce is an opportunity to captivate your audience. Using video in your content marketing strategy gives you a chance to educate, provide value and engage with customers like never before. It provides a much more effective and fun way to market your message.

Below are a few content ideas to spark some inspiration.

1. Brand Story

Each person has a story and so does every business. Tell yours because let’s be honest, who doesn’t want to hear a good story?

Begin with the excitement and challenges that you faced in the beginning stages. To the highs and lows, the learning curves, and what you overcame in the middle. The end of the story should leave us in the present day and with a glimpse of the future. 

We created a brand story piece for our partner, EVERFI, for their 10 year anniversary. This video is a great example of telling the story of their company. EVERFI went from three individuals with a vision to the company that currently employs hundreds in their Georgetown headquarters.

2. Brand Message

What is your brand message? What does your company stand for? Educate and connect with your audience to tell your brand message through a video. 

The message Wealthsimple is conveying is straightforward with “Tomorrow Begins Today.” In this one minute piece, they visit multiple scenarios where everyday people need to think about investing in their future.

3. Product Explainer

Who else Google’s “how to” videos? I know it’s not just me!

Video allows even the most complex financial products to be understood in a much simpler way. Show your customers how to use a new product or system with a clear  and concise how-to video.

Here is a perfect example with PayPal using actors and graphics to visualize how to set up a new account. 

4. Product Launch

Create excitement and awareness with a launch video for your new product or service. The tone and style of the video can be a promo, teaser, or explainer piece. Using video can assist in answering questions while introducing the new product to your customers. 

In this example video, the Navy Seal Foundation and EVERFI partnered to launch Honor Code. Honor Code is an online training program for bullying prevention. EVERFI hosted an event to showcase this new digital course. Our team was on the ground for the launch event to capture kids in real time using the product and interviews with their partners.

 

View more of our work, here.

Is your financial institution struggling to connect with your customers, especially when it comes to the younger generation? Traditional marketing by itself isn’t get ting the job done. If you don’t believe me, read the statistics on digital marketing here.

Video has quickly become one of the most effective forms of content. Why? It’s simple really, people today prefer to watch video over reading big blocks of text. Video helps companies build and increase brand awareness, boost engagement, and in turn increase ROI.

How can financial marketers use video marketing to improve their customers experience and increase brand awareness?

In this article, we are sharing different types of videos to spark some inspiration.

1. Client Testimonials

Your clients are your best advocates, use them to your advantage with client testimonial pieces. By marketing your client testimonials, it lets your audience hear how people just like them are using your product or service. This helps build trust. 

2. Company Culture

It’s safe to say, no one knows what goes on behind the scenes, unless you open your doors and show them. Company culture pieces make your business more relatable. By showcasing how your employees interact with each other and hearing about how much they love working for your business — it personalizes your brand. 

3. Giving Back

Creating video content that shows your organization giving back can result in building connection and like-ability with your audience. A good example is with Barclays Life Skills campaign. This campaign promotes a two way dialogue. It focuses on the younger generation and helping them build their financial knowledge. 

Showing your customers and focusing on their stories helps to make an emotional connection with your audience. The end result is delivering content your customers value and need. Then distribute these videos everywhere, on your website, social channels, etc.  

4. Company Values

Similar to a company culture piece, company values can also open the door to showcasing your brand’s personality. What are your company values?

In this example, Square created a campaign on one of their values. It concentrates on the stories of women who lead in “Build Her Up”. Remain authentic, on brand, and most importantly … inspiring. You have the opportunity to show the world what your company truly values.

View our work, here.