The Blog


Hiring quality employees is essential. It’s especially important now in this competitive hiring environment.

Put yourself in the candidates shoes – when job searching how would you research companies you want to work for? Visit websites like Glassdoor to read employee reviews, go on LinkedIn to check out their latest posts, or find the accolades on their website. All great ways to research a potential company you’d like to work for, but are they really effective?

Candidates want to see what your company culture is like, the office space where they would be working in, and find out what truly sets you apart from your competition. How do you do this? Show your personality in a video, share it on your job posts, website and social platforms.

Here are a few ways to make an effective video to help recruit quality candidates for the position.

Focus on Your Culture

How a candidate fits with your company culture could make or break the decision for both parties. A video is the perfect tool to open the doors of everyday life at your company. They can visualize themselves working there through the video. Below you will find a few ways you can do so.

Highlight your Office Space

What does your office look like? Chances are if you have an updated office with a beautiful design, it will appeal to candidates. How your office is set up, whether it’s an open concept or with closed doors, is very important to prospective employees.

A person coming from a large tech company, who is used to the many amenities and perks of working there, may not be ideal for a company that is a bit more old school. In turn, an individual that likes to get their work done in an enclosed office might not enjoy working in an open space with games next to their desk. It’s all about preference. Showing what your office looks like could help weed out candidates that in the end may not be the best fit.

What are Your Employees Saying?

Incorporate employee testimonials. Hearing from real people who work at your company can help gain trust for potential candidates. Interviewing your employees, using bloopers, and b-roll of them interacting at work shows the fun side.

In all honesty, isn’t that what candidates want to see and hear? What it’s like behind closed doors? A candidate already knows what your company does by viewing your website. Your company is on their list of places they would like to work – but why?

Let’s hear what your employees are saying! Why do they love working there? What is the company culture really like? Show your employees personalities.

Highlight What Makes you Different from your Competitors

In this example from Dropbox, they use humor and cartoon characters to showcase their office space, work perks, and what the employees love about working at Dropbox. This video is a key differentiator from what their competitors have done in the past. It shows they are creative, love the work they do and don’t always take themselves too seriously.

What makes you different? Let’s see it!


Do you ever get to the third round of interviews and then realize this might not be a good fit? This happens frequently for both candidates and interviewers. Using video to help recruit better candidates, in result, could save many hours interviewing individuals who may not be the best fit for your company. Consider video to help recruit better quality candidates for your business.

Everyone is a video storyteller! That’s a false statement although you wouldn’t know it by the amount of claims being made in the creative space. Agencies, production houses and individuals are selling themselves as experts in that area. Some of those claims are accurate, but remain vigilant. We are surrounded by imposters that hope to stake their claim and in turn, stand to tarnish the reputation of storytellers everywhere.

Storytelling, specifically when it comes to video, has moved into the buzz word category and for good reason. It’s the best way to reach and engage a specific audience. The desired takeaway is a memorable experience that creates a much deeper connection. As you head into your next project, here are a few questions to consider when selecting your video execution partner.

Who are the team members?

The make up of the team is imperative. Most likely, you will deal with multiple individuals during different phases of the project. Experience matters! A team that’s comprised of former journalists, seasoned copy writers, animators, etc. is a great start. Their experience should make you feel confident and lead to solid ideas. Hopefully solid execution as well.

Do they actually tell stories or create content?

Video storytelling and video content are two different things. Anyone can create content. Think of the short ads you see on social media, broadcast TV or the flashy clip that shows up in your instagram feed. Storytelling is different in that the characters drive the narrative rather than the product. It’s about using a number of different elements in order to create an emotional reaction.

Do they have a fine-tuned process?

Process is critical. It ensures that everything runs as smooth as possible. Communication is key whether in person, on the phone or over email. You want to make sure that your team of choice is organized and dedicated to service, not just creative. A partnership approach will yield the best results while limiting anxiety. Top notch video comes with an investment. The worst thing that can happen is for your vendor to go dark for a few weeks without a response.

Is their work high quality?

Quality matters more than ever. Within a crowed space, it serves as a differentiator. This quality applies to the clarity of the audio, music, cinematography, variety of shots and so on. The message needs to be clearly digestible while holding the attention of the viewer. Look and feel need to match the overall theme of the story.