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When Instagram first debuted, the app was mainly pictures with editing features. Now, almost 10 years later, the app is still photo-oriented but video has become just as popular. 

Video can be shared in your Instagram feed, in stories, and through ad campaigns. Video is one of the best ways to engage with your customers digitally. It enables social sharing, creates conversation, and is more effective when used in social ads. Don’t believe me? Take a look at a case study done by Facebook Business insights on Rareform, a company that advertises on Facebook and Instagram. 

Instagram recently reported that there are at least 1 million advertisers on Instagram, so how do you get your business to stand out among the crowd? 

Some tips for effective video marketing on Instagram:

  • Keep it short and sweet, under 1 minute
  • Grab your viewers attention in the first 8 seconds
  • Make your videos visually beautiful
  • Change up your content frequently to reduce fatigue
  • Don’t rely on audio – Videos are auto played without sound, use your caption to your advantage

Do Remember:

  • Blend your video ads into user’s feeds for more of a natural, organic feel. Making your content too pushy and sales oriented could push your audience away before they even know who you are.
  • Apply the same color themes and consistency used in your photos, in your videos. Don’t confuse your audience with a new look. 

In this article, we are sharing some creative content ideas to use on your Instagram feed and in social ad campaigns. 

Product Video

Show, don’t tell. Instead of telling your audience what you can do or what your product does in writing, show them with a video. Ring is a perfect example of showing how their product works. 

Advertise and target a new demographic or a lookalike audience. Get your brand out in front of a new market. Product videos are promotional, should be visually appealing, and straight to the point. 

User-Generated Content (UGC)

People buy from people, not from companies. Putting your customer in the spotlight creates more of a conversation and a personal connection with your brand. On the flip side, as a business, you get a ton of extra content without using your resources. In addition, an increase in ROI and customer engagement.

Create a specific hashtag then have your customers use the hashtag when posting about your content. This makes it an easy way to track what people are saying about you. Collect all the UGC and create a video. Post it on your social media, through digital ads, on your website, and in newsletters. A few companies that are using UGC to their advantage are GoPro and Burt’s Bees.

Informational Content

Send your audience to your site with helpful content. Answer your customers questions. Here is a fun video answering customer questions, done by Rothys. Rothys incorporated graphics and user comments to questions I am sure many customers have about their shoes.

How-To Videos

Adobe has a full video library of how-to content. Here is one example on how to create an animated gif using a real time product demo. Adobe makes the process look seamless and easy, by only showcasing the areas of the software they’ll be using to make a gif.

How-to videos are the type of content getting a ton of re-shares and multiple replays. The best examples are the cooking how-to videos done by Tasty.

Behind the Scenes + Bloopers

Video is your chance to really help your target audience get to know you. Examples of this could be showing a behind the scenes of how your product is made. If you offer a service, then show a behind the scenes of what your team does. Trulia created a piece that goes behind the scenes with their marketing team, showing how they created one of their campaigns, Trulia Neighborhoods

Share these types of video in your main video, rather than through advertisements. This type of relationship building content is where you want people to comment, like, and reshare. Using fun videos such as behind the scenes and blooper reels makes for good conversation and likability.

Video marketing is a powerful tool when trying to capture the attention of your audience, especially when you’re targeting the younger generation.

According to the 2017 Social Admissions Report, 4 out of 5 students have watched a video while conducting their college search. 1 out of every 3 students use social media to research colleges before applying. It’s clear students decisions are largely based on a school’s digital marketing efforts and social media presence.

Give prospective students a visual representation for what your school is really like by highlighting your campus, student life, and academic programs. Not only is video good for students, but it’s very beneficial for parents to see where they are sending their children. Below are some video content ideas you can utilize to market your school.

Website Videos

Website banner videos are becoming increasingly popular. It’s understandable! When students are considering a college to apply to, not everyone has the luxury of visiting all the schools of their choice. Aerial video is the perfect tool to show students the campus and surrounding areas. Include campus beauty shots, athletics, student life, etc. in one video making it much more effective than photos scattered all over the website.

Here are a two great examples of video content to use on your website from Cornell and University of Virginia.

Athletics

There are a variety of creative ways to promote your athletic programs through video.

– Excite potential and current students through school spirit. Capture highlights from sporting events and games. Show the fans cheering, mascot dancing, and action shots. Hype videos are perfect for sharing on social media. Students will replay over and over again and also re-share on their social accounts.

– Follow a day in the life of a select few athletes. What is it really like to be a full time student and athlete? Begin from waking up in the dorm room, rushing to class, running to practice, and finishing the video studying with friends. A look into what life is like juggling both class and sports, while also highlighting other areas of campus.

Areas of Study

There are many students who are unsure of what area of study to focus on when enrolling in college courses. They begin school with an undeclared major or switch to a different focus later in their college career.

Creating videos that focus on certain areas of study could potentially help students better decide on their major. For example, what does the engineering major consist of? What type of classes are offered? Is it a hands on program? This video will better answer all the student questions that may arise, by envisioning themselves there.

Have Your Students Talk For You

What better way to market your school than having current and past students talk about their experience? Hearing what students are saying about their student life, classes, and extra curricular activities could hit a cord with those looking to apply to your institution. Capture student testimonials, a day in the life, walk around campus, etc.

Here a few examples of colleges that have enrolled students to speak on their behalf, University of South Carolina and University of Delaware.

Focus on Individual Student Achievements

Provide your audience with an inspirational look at how their students are succeeding. It’s a great way to highlight your school, with an uplifting, storytelling piece. You have a school full of inspiring kids, who face challenges, and have come from a variety of backgrounds. There are so many stories just waiting to be told.

University of Pennsylvania has created an array of video content focusing on their students achievements. This example is from one of their Presidential prize winners for Innovation.

Want to know more or discuss your video marketing ideas? Click here to schedule a consultation with our team!

We are a video content agency built to tell your story. We form meaningful relationships with our partners so we can really capture the essence of their story and consequently bring it to life. Our expertise in video design has led to Clutch listing Spiracle Media as one of the top video production companies in the country.

Clutch is a B2B ratings and review agency located in the heart of Washington, D.C. Clutch works to provide a platform for vendors and clients to connect.

Clutch analysts do this by assigning two scores to vendors and then ranking them according to location and industry. The Focus score is determined by successes and accomplishments of vendors and the Ability to Deliver score is determined by a vendor’s clients, reviews, market presence, and work experience. Analysts assign these two scores after holding personal interviews with vendor’s previous clients. These interviews are very important to guaranteeing accurate and unbiased reviews.

After interviews with our partners, Clutch has given us a score of 5 stars! Here are a couple quotes from our partner reviews:

“Their best ability is to listen to ideas and deliver and exceed those expectations. They know how to create a story—a message—that captivates.” -CEO, Junior Achievement of Central Carolinas

“They’re our one-stop shop. They can do all the creative execution, voiceover, and production. They’re excellent at creating powerful stories, editing, graphics, and design. Their quality is higher than many other vendors we’ve previously used. Their technical skill and insight are exceptional.” -Director of Marketing, EVERFI

In addition to Clutch’s platform, our company’s work is also featured on two sister sites of Clutch. The Manifest posts business summaries, reviews, pricing, and work experience. They have also honored Spiracle Media by declaring our company as one of top video production companies.

Contact us today for more information on our video services!