The Blog


At one time or another, we have battled the urge to be a procrastinator. People have told us “don’t wait until the last minute.” Despite the warning, some of us naturally wait until the 11th hour to spring into action. I am not that guy, but I have certainly been a poster child for the practice in the past. During this season of my life, prioritization is a necessity for survival. If you wait until the last minute, you’re cheating whatever you’re a part of.

The same is true when it comes to last minute video requests and in general, not allowing enough time for what the project deserves. Creating effective content takes a great effort and by great I mean focused. If you rush the process, chances are that you are overwhelmed by something else at the same time.

Can you give optimal focus in that scenario? Let me answer that for you. Not likely. You’re cheating your team and potentially limiting the possibilities of the content. Here are a few things that can lead to “cheating” the process.

Have Your Information Organized

Easier said than done. Last minute requests happen for a variety of reasons. Some are warranted because of factors outside of your control, but most are a result of disjointed priorities that turn into a lack of think time. If quality video content is important, treat it as such. Make time to map out what you want. Ask a few basic questions. What will it take to execute? Who is the audience? How long is the video? If this request came from the top, be a polite pest and get those individuals involved at each stage of the game.

Urgency is Reciprocal

If you do have a quick turn request and a video agency decides to take it on, respect the timeline. Your urgency is now their urgency. Workflows have been interrupted. The worst thing you can do is not meet deadlines in terms of delivering aggregate feedback. Make sure that your team is aligned and that “ALL” key stakeholders have a voice when it comes to revisions. This will maximize the small window in play. If your comments are late, that can definitely cause the timeline to slide. Accountability is a two-way street.

 

Respect the Ask

This is a tough one especially if you are new to creating videos. Do your best to understand what you’re asking for especially if the turnaround is tight. It’s one thing to deploy a vendor or partner to capture an event. It’s a totally different ballgame to request a three minute feature that requires trips to three cities and needs edited in two days. Is what you’re asking realistic? Huddle with a trusted and experienced video team. They’ll be able to quickly walk you through multiple scenarios because they’ve been there — done that. Plus a trusted agency always has maximum value top of mind.

Be an Active Participant

This point is relevant to the shoot day especially if you have rushed to get to this moment. Take a breath to thoroughly consider what video(s) you are producing. Do you want shorter cut-downs for social media? Are these pieces general or specific? A common request after the fact is for very “specific” sound to support a very “specific” theme. Hint: If you didn’t ask a direct question that addresses that very “specific” theme — that sound doesn’t exist.

Make sure you bring your “A” game so that you’re an active listener on shoot day while interviews are in progress. If your attention is better served elsewhere, assign a member of your team to this support role.

Plan Ahead

This is a “do your best” scenario. We all know what busy feels like, but let’s circle back to priorities. Video storytelling isn’t new and you plan all other aspects of your marketing. Video doesn’t live in a separate world. It needs to live in harmony so that it contributes to the impact of the whole. Consult with a video agency and have a brainstorm. Outline the opportunities for the next several months so that you can better prepare and diagnose opportunities.

The goal of everything we do should be to bring value to the people around us and the audience we’re trying to reach. It makes everything better. For the love of video storytelling and the sanity of all-involved, don’t cheat the process.

Find out more about our team or visit our Vimeo channel to view our latest work.

Benefits of Capturing Your Event on Video

Hosting an event is a massive undertaking! It takes months of work for one single day or weekend. You are responsible for researching venues, finding speakers, planning the event timeline, months of correspondence, finalizing the guest list, and the list goes on and on. 

Creating content for yourself tends to be an afterthought – but it shouldn’t be.

In the beginning stages of event planning, consider hiring a videographer or team. Capture content for your own business that you can use for months after with potential to reach a much larger audience. Here are some ideas on how you can use your event coverage for both external and internal use. 

External use 

Event overview

Create an overview video showcasing the best moments from your event. This can be a long or short form piece, depending on who you are sharing this with and why. Go above and beyond by also highlighting what goes into creating an event. This piece of content needs to be planned well in advance, as the clips will include behind-the-scenes planning, meetings, and day of coordination. 

An overview video can be shared with current clients, individuals that didn’t attend, or those you hope will attend next time around. Extend your event and reach for months beyond. 

Here is an example of an overview from a Google event that highlights key speakers, new software and gadgets they’ve been working on, and b-roll of attendees.

Use it to promote your next event

Excite your potential attendees with a promotional video. By capturing b-roll of your event the previous year, you can input snippets of speakers and what your guests should expect when attending your event. Video is the perfect way to promote and showcase your event. 

Once you create a promotional video highlighting the previous experience, you can then share it with the world. Share the content with other thought leaders and potential speakers. Create social cut-downs to distribute on your social media accounts. Publish the video on your upcoming events main page. 

Thank you for attending

Create a short event recap and includes a thank you message for those who attended.

The thank you message can be captured during the event with event hosts thanking the guests or a text-driven thank you message over the video. What a perfect way to show your appreciation to the speakers, special guests, and overall attendees. This is a great way to gain support, with added potential for your guests to share the message with others. 

Internal use 

Event Overview for Employees  

Create an event overview for your employees, especially those that couldn’t be there. Does your company have multiple office locations? Maybe not every employee is able to attend your events. Share the event coverage with those employees that were unable to attend. You can take it to the next level and livestream the event!

Here is an example of an event we captured using live-streaming capabilities with EVERFI Union.

You can also show these videos to new hires or potential employees as well. This provides insight into what your events look like, what they will be attending, or how they might be assisting in the future.

Review the event for changes/improvements to make for the next event

Now the event is over, you can relax for a short while until you have to begin preparing for the next event. Lucky for you, you hired a production team to capture the whole event beginning to end. The day-of is always hectic and for those overseeing an event, it’s difficult to really know how the overall experience was, from the food, to speakers, to what the tables looked like. 

Review the event with the video captured. This will help you evaluate which areas you might want to tweak, overall improvements for the next event, and areas of success you want to build on. 

Excite your employees for the next event/hype video

Similar to the overview and promotional videos for external use, this option is meant to excite your employees instead. Switch the narrative in the video to more of an internal focus. 

When you put so much time and money into an event, make sure you’re benefiting in more ways than one. Capturing your event will reap the benefits for months to come and reach a wider audience than simply those who attended. 

Check out more of our work, here.

Live streaming an event is extremely beneficial in expanding your reach beyond only the attendees. There are many benefits, but the most important aspect is audience engagement. By capturing your event on video, your content is accessible to a much broader audience.

In this project recap, AJ Chodora and Thomas Wilson join Jarod Latch to discuss the potential for live streaming events. They also talk through how events provide an opportunity to capture various types of content. In particular with the recent EVERFI UNION event, our team spent multiple days shooting and delivering multiple types of video. Some of this content was edited into recaps that were showcased the following morning.

UNION is EVERFI’s company-wide event that brings together all 550 employees from across North America. Through a series of keynotes, breakout sessions, and networking events. UNION allows employees to come together to strategize, celebrate, and focus on the future of EVERFI.

Listen to the project recap below:

Click the video to watch the event overview we created for EVERFI.

On this project recap episode:

Jarod Latch, Co-Founder & COO
AJ Chodora, Creative Video Specialist
Thomas Wilson, Director of Drone Operations & Creative Video Specialist

Meet our entire team.