Around the holidays, marketing can tend to be an afterthought – but it shouldn’t be. Here are five content marketing ideas to use toward the end of the year to create valuable content for your audience.
Year in Review
A lot happens within the year. 365 days of work accomplishments, completed projects, new hires, and the list goes on. A year in review is a great way to wrap things up with a bow. Write a summary or list of your companies accomplishments in a blog post. Then recreate the blog post into a newsletter to send out before everyone departs for the holidays. Get creative and make a fun video speaking to what your company achieved over the course of the year.
There are many creative ways you can turn your year in review into an engaging piece of content. A snippet that your clients and audience will enjoy reading.
What to look forward to in the new year
Similar to what the year in review is, create a summary or list of what your company is looking forward to in the new year.
Is your company making any improvements that your clients should know about? Are you moving offices? Maybe you’re adding new employees? Announce it now! Spread the word through an email newsletter, direct mail, or social media. Once the holidays are over – remind your audience again about what’s to come in the new year.
Giving Back for the Holidays
The holidays are an especially great time to give back to others that are less fortunate. Organize a day of giving back within your community. There is truly nothing better than giving back, whether it’s through Habitat for Humanity, collecting canned goods, or donating clothes from your closet. Create and capture content via video or photos – then share your charitable contributions with your audience. Maybe it will inspire others to do the same.
Trends of the Year
What trends were front and center during the year? Share news, stats, videos, etc. Keep your clients up-to-date with what’s been going on within your industry. Additionally, include what has been going on internally within your business.
You are inundated by what you do on a daily basis, but your clients don’t always know the latest trends or the trends that are no longer in play. Send them off into the new year with more knowledge than they had before. Bonus points for adding predictions for the next year!
Rounding out content marketing ideas for the end of the year with re-sharing previous content. Re-sharing is always a good idea, as long as it’s not over done. It has the potential to reach new people in your audience, because when you share content, not everyone is on that specific platform or visiting your website to see it.
A few ideas on what to re-share:
- Most read blog post
- Videos with the most views and engagement
- Top liked Instagram post
- Most listened to podcast episode