Video has been a beneficial marketing tool for a long time. How it’s currently being used and the future of video is changing at a rapid pace. Enter Scott Peterson. Scott currently spearheads the business development efforts at Infographics. Infographics is taking information and translating it into high-end animation that is easily absorbed.
“We’ve always known that consumers are visual people and they want to hear a story. They want to be immersed in a brand – but it’s just continuing to change over and over again where people are more and more visual learners versus the written word.”
– Scott Peterson of Infographics
With a significant background in marketing and sports branding, Scott has witnessed firsthand how video has changed over the years.