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How Video Can Help Recruit Better Candidates

Hiring quality employees is essential. It’s especially important now in this competitive hiring environment.

Put yourself in the candidates shoes – when job searching how would you research companies you want to work for? Visit websites like Glassdoor to read employee reviews, go on LinkedIn to check out their latest posts, or find the accolades on their website. All great ways to research a potential company you’d like to work for, but are they really effective?

Candidates want to see what your company culture is like, the office space where they would be working in, and find out what truly sets you apart from your competition. How do you do this? Show your personality in a video, share it on your job posts, website and social platforms.

Here are a few ways to make an effective video to help recruit quality candidates for the position.

Focus on Your Culture

How a candidate fits with your company culture could make or break the decision for both parties. A video is the perfect tool to open the doors of everyday life at your company. They can visualize themselves working there through the video. Below you will find a few ways you can do so.

Highlight your Office Space

What does your office look like? Chances are if you have an updated office with a beautiful design, it will appeal to candidates. How your office is set up, whether it’s an open concept or with closed doors, is very important to prospective employees.

A person coming from a large tech company, who is used to the many amenities and perks of working there, may not be ideal for a company that is a bit more old school. In turn, an individual that likes to get their work done in an enclosed office might not enjoy working in an open space with games next to their desk. It’s all about preference. Showing what your office looks like could help weed out candidates that in the end may not be the best fit.

What are Your Employees Saying?

Incorporate employee testimonials. Hearing from real people who work at your company can help gain trust for potential candidates. Interviewing your employees, using bloopers, and b-roll of them interacting at work shows the fun side.

In all honesty, isn’t that what candidates want to see and hear? What it’s like behind closed doors? A candidate already knows what your company does by viewing your website. Your company is on their list of places they would like to work – but why?

Let’s hear what your employees are saying! Why do they love working there? What is the company culture really like? Show your employees personalities.

Highlight What Makes you Different from your Competitors

In this example from Dropbox, they use humor and cartoon characters to showcase their office space, work perks, and what the employees love about working at Dropbox. This video is a key differentiator from what their competitors have done in the past. It shows they are creative, love the work they do and don’t always take themselves too seriously.

What makes you different? Let’s see it!


Do you ever get to the third round of interviews and then realize this might not be a good fit? This happens frequently for both candidates and interviewers. Using video to help recruit better candidates, in result, could save many hours interviewing individuals who may not be the best fit for your company. Consider video to help recruit better quality candidates for your business.

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