The craft brewery scene in Charlotte thrives with pioneers like Olde Mecklenburg Brewery. Spiracle Media partnered with OMB to tell the story of the people behind the beer. The two day shoot set out to capture the authenticity of the process and take a deeper dive into one of the areas that make OMB special, their people.
Without any budget allocated to sponsoring the posts, the campaign garnered more than 3000 views and 500 likes over the holiday season. Below you will find an example of the social media videos we created for OMB as part of this campaign.
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