The Hive Life takes an introspective look into Episode 108 of Influencing Entrepreneurs. In this episode, the hosts (Jarod Latch and Tim Baier) and Cassmer Ward discuss Feetures footwear(The Gaither Family) and how a season professional salesperson (Hugh) in the hosiery industry found a way to build a brand and presence in the running specialty market. The Gaither’s story of how a small company became a large multimillion dollar family business is filled with mistakes made, lessons learned, and the patience it takes to become successful.

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