The CIAA is steeped in history as one of the country's oldest collegiate conferences. Its member institutions were founded in the 1800s. Spiracle Media was excited to get the opportunity to work with the conference to create visual support for its celebration of 125 years of football.
The project consisted of creating a long-form video to coincide with the annual Johnson C. Smith vs. Livingstone game. This rivalry featured the two schools that competed in the inaugural black college football game. The insight that was drawn from the interviewees painted a beautiful snapshot of that first game and gave us an opportunity to add subtle creativity to round out the picture.
Additionally, we cut a number of segments to support their social media campaign from the content captured over a multi-day process. Topics ranged from quick trivia spots to the significance of the trophy.