Olde Mecklenburg Brewery
Spiracle Media has always been intrigued by the craft brewery scene in Charlotte and leveraging video when it comes to educating the customer on process and product. Our latest project with Olde Mecklenburg Brewery, tabbed "Born & Brewed," took our team to various locations in the city over several months. You’ll notice the detail with which we associated specific beers with their corresponding landmarks. The full tool kit was in play for this piece including the capture of aerial video. With a VO from OMB's founder, we wanted the viewer to walk away with a feeling of authenticity.
Quality is also staple of OMB. In the bottom piece, we went behind-the-scenes with the men that know the beer best. We utilized the concept of a round table to take us inside the brewery and extract the key messaging. The setup was more complex than usual in terms of lighting and crew.