Purpose of Shot Selection in Professional Videos

Let’s begin by explaining what B-roll is for those who don’t know. B-roll is supplemental or secondary video footage that accompanies the primary footage. It helps support and enhance the story being told. A group of comedians created a short video showing examples of b-roll, check it out here.

The shot selection or purpose behind each shot taken for a professional video is really important. The way shots are set up, the angles and the lens used create the feel of the entire video. In the beginning stages of planning a video, a crucial step is mapping out the location for interviews and b-roll.

For example, there are many ways you can frame your subject or subjects. Here is a list of the basic types of shots.

Types of Framing Shots:

  • Extreme Wide/Long Shot
  • Wide Shot
  • Medium Shot
  • Close Up Shot
  • Establishing Shot
  • Cutaway

Creative Video Specialist, Carson Fletcher, goes into detail on the importance of shot selection. Watch below!

For more video storytelling resources or content marketing tips, visit our blog page!


Spiracle Media is a video content agency built to tell stories. Since 2011, we have been telling stories that support the voice of our partners by using our journalistic background.

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