Tag: Podcast

Do you often wonder how to maximize your investment in content marketing? Queens University is a prime example of getting the most bang for their buck, especially when it comes to video. After listening to this conversation, you are bound to learn a few tips and tricks on how to best leverage your content.

Welcome Whitney Combs to the Hive Life podcast. Whitney is a seasoned marketing professional with years of experience in the agency world. She is currently working on the client side as the Executive Director of Marketing & Communications at Queens University in Charlotte.

We sat down with Whitney to discuss the mixed use of storytelling for higher education, from long-form singular student stories to short-form content for advertising purposes. Video has played a pivotal role in showcasing the impact Queens University is making on its students.

The results of their marketing campaigns that include video have exceeded their expectations. It’s fascinating to learn the different avenues Queens has been using their video content, from admissions to fundraising events to advertising.

Thank you for joining us Whitney and giving a lot of quality information to our listeners.

Listen to the full conversation below or click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Whitney Combs, Executive Director of Marketing Communications at Queens University of Charlotte

Meet our entire team.

Has the thought of becoming an entrepreneur ever crossed your mind? Do you have thousands of questions running through your head – where to begin, what if I fail, how do I get my new business noticed?

If you’re thinking of starting your own business – this podcast is a must listen!

Mac Lackey joins us in the latest episode of the Hive Life. Mac is a native Charlottean who has successfully built and sold five of his companies. He is extremely knowledgeable when it comes to starting a business and during this episode he gives listeners constructive advice during our Q&A.

We discuss what the Charlotte entrepreneurial landscape looks like in this banking focused city. During our conversation, we also dive into why Mac finds video content and social media so important to his brand.

Listen to the full conversation below or click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Mac Lackey, Entrepreneur & Investor

Meet our entire team.

We recently wrapped up our first web series, Building Charlotte, produced and distributed by Spiracle Media.

In Episode 8 of our podcast, The Hive Life, we talk through the key takeaways, successes and what we would change in the future when it comes to producing a series. It’s safe to say our team learned a lot throughout the process.

Building Charlotte is a seven episode series, highlighting the good, the bad, and the unknown surprises from building a home from the ground up. Our team was there filming every step of the way while Pike Properties was constructing a luxury home in the Cotswold neighborhood of Charlotte, North Carolina.

Listen to the full conversation below or click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Director of Video Services

Meet our entire team.

We are excited to welcome our next guest to the Hive Life podcast, Danny Decker.

Danny is a speaker, author, marketer, and entrepreneur. He co-founded Spotlight Branding, a company focusing on helping lawyers better market their law firms. Recently, he sold his portion of the company to his partner.

Now, he is focusing on pursuing his other passions. One being the host of his new podcast, Marketing Simplified, where you’ll find him talking about topics like “How to Sharpen Your Marketing Message” and “Why Referrals are the Best Way to Grow“. When Danny isn’t hosting his podcast, he is actively writing, going on speaking engagements, and teaching business owners how to build and grow their businesses.

In this episode, we dive into a Q&A session with Danny who enthusiastically shares his marketing expertise. Whether it’s through video, social media, or e-newsletters, you are bound to grab a few key takeaways from our conversation.

Listen to the full discussion below or click here to download on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Danny Decker, Entrepreneur and Speaker

Meet our entire team.

In Episode 6 of the Hive Life, we welcome Thomas Wilson into the studio to talk drones. Thomas is the Director of Drone Operations at Aerial Buzz, powered by Spiracle Media. His enthusiasm for all things drone is contagious and makes you want to learn more.

Did you know that extensive safety regulations come with flying a drone? The FAA has cracked down in recent years, due to the popularity of both personal and professional drone use. There is a lot of background work that goes into getting those beautiful aerial shots, from getting a professional license to securing the air space you’re allowed to occupy.

Thomas also talks about some of his favorite projects since becoming a part of the Spiracle Media team. The most recent project was with the YMCA of Greater Charlotte. Thomas spent time at Lake Norman, capturing action shots of the adaptive water skiing program. He captured a beautiful photo of the sunset (below).

Lake Norman

For more information on Aerial Buzz, visit the website here.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Thomas Wilson, Director of Drone Operations

Meet our entire team.

Creativity is a recurring part of the conversation when it comes to video content and partner relationships. There are quite a few questions you’ll face when looking to get “creative”.

Begin by doing your own research, grab inspiration from others and most importantly brainstorm with your creative team. Answer these basic questions that will get the ball rolling when creating a video concept.

  • What is the core message you want to convey?
  • Who is your audience?
  • What concepts make sense and how to apply them?

Our team tackles these questions from what they have learned from past experiences and what keeps them moving forward.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Head of Video Services

Meet our entire team.

Lights, camera, construction! We are excited about the special edition of the Hive Life podcast taking you behind-the-scenes of the seven episode series with Pike Properties.

Two Charlotte-born companies are documenting the homebuilding process in Charlotte with an HGTV-like look at all of the action. From acquisition and demo, to construction and staging, Pike Properties and Spiracle Media are showcasing the process from start to finish. The whole experience has been amazing and we can’t wait to share it with everyone.

We are just one week away from the release of the Building Charlotte webisode series. The first of seven episodes that will begin airing on Tuesday, September 4th.

For more visit: www.buildingcharlotte.com

Click here to download the podcast on iTunes!

On this episode:

Anthony Moore, Co-founder of Pike Properties
Matt Connolly, Co-founder of Pike Properties

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

We are thrilled to have one of our partners and good friends, Jarian Kerekes, join us on The Hive Life podcast.

Jarian is the Senior Director of Corporate Social Responsibility at TIAA. Prior to working at TIAA, Jarian spent the majority of his career in sports marketing roles. His passion is contagious!

In this episode, we cover multiple topics from his work at the NBA, to TIAA’s latest “big” project, plus personal insight into what motivates him every day.

Click here to download on iTunes!

On this episode:

Jarian Kerekes, Senior Director of Corporate Social Responsibility at TIAA

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

For some marketers and decision-makers, getting a video content strategy off the ground can seem like a daunting task.

  • Where do you start?
  • What type of content is best?
  • Is video a good investment?

The team at Spiracle Media digs in to answer some of these basic and in-depth questions. These are all are extra important when considering using video content.

Whether you are turning to video to tell your company’s story or to educate your audience on the product or service you provide. Video is a powerful tool that can connect with your audience on a different level than other mediums.

(Download on iTunes)

We are a team of former journalists, storytelling is our business. We are here to answer these questions for you. Let’s get the conversation started!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Please join us in welcoming our very first guest to The Hive Life, Molly Thompson.

Molly is the Vice President of Public Relations and Communications at the YMCA of Greater Charlotte. We have had the pleasure of working with Molly and her team for a number of years, creating video content for YMCA events and fundraising initiatives.

Video is a powerful tool in many different areas of business, more specifically in public relations.

In Episode 1, Spiracle Media sits down with Molly to dive deeper into the importance of video storytelling in the public relations industry and how she tells stories for one of the largest YMCA’s in the country.

 

 

On this episode:

Molly Thompson, VP of PR & Communications at the YMCA of Greater Charlotte

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.