Tag: Video Marketing

We are excited to welcome our next guest to the Hive Life podcast, Danny Decker.

Danny is a speaker, author, marketer, and entrepreneur. He co-founded Spotlight Branding, a company focusing on helping lawyers better market their law firms. Recently, he sold his portion of the company to his partner.

Now, he is focusing on pursuing his other passions. One being the host of his new podcast, Marketing Simplified, where you’ll find him talking about topics like “How to Sharpen Your Marketing Message” and “Why Referrals are the Best Way to Grow“. When Danny isn’t hosting his podcast, he is actively writing, going on speaking engagements, and teaching business owners how to build and grow their businesses.

In this episode, we dive into a Q&A session with Danny who enthusiastically shares his marketing expertise. Whether it’s through video, social media, or e-newsletters, you are bound to grab a few key takeaways from our conversation.

Listen to the full discussion below or click here to download on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Danny Decker, Entrepreneur and Speaker

Meet our entire team.

In Episode 6 of the Hive Life, we welcome Thomas Wilson into the studio to talk drones. Thomas is the Director of Drone Operations at Aerial Buzz, powered by Spiracle Media. His enthusiasm for all things drone is contagious and makes you want to learn more.

Did you know that extensive safety regulations come with flying a drone? The FAA has cracked down in recent years, due to the popularity of both personal and professional drone use. There is a lot of background work that goes into getting those beautiful aerial shots, from getting a professional license to securing the air space you’re allowed to occupy.

Thomas also talks about some of his favorite projects since becoming a part of the Spiracle Media team. The most recent project was with the YMCA of Greater Charlotte. Thomas spent time at Lake Norman, capturing action shots of the adaptive water skiing program. He captured a beautiful photo of the sunset (below).

Lake Norman

For more information on Aerial Buzz, visit the website here.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Thomas Wilson, Director of Drone Operations

Meet our entire team.

We are at the halfway mark in our Building Charlotte series. We hope you, as our audience, have enjoyed it as much as we have in making the series.

In Episode 4, the house continues to add to its character both inside-and-out. The outside gets a fresh wrap, while the inside gets all the hardwood it can handle. Pike Properties worked with James Hardie on the siding of the home.

In construction, delays are a reality and they begin to show their ugly head in this installment of Building Charlotte. Watch the drama unfold in the latest episode!

“We put more into a house because I don’t like stamping out something that’s the same every time,” says Matt Connolly , Co-Founder of Pike Properties and the show’s co-host. “It’s a nice feeling to think about the impact we make on the community by doing something we love.”

The webisode series pledges to give viewers a behind-the-scenes seat to the building of a 6,000 square foot Cotswold home. That means viewers will experience the highs and lows of everything from design and demo to insurance, sheetrock and siding.

“Building Charlotte is a soup to nuts look at the process of building a Pike Property house,” says Jarod Latch , Co-Founder and Director of Creative Content at Spiracle Media. “We like to say it’s HGTV mixed with a dose of reality to what actually goes into building a home here. We’ve always been fans of seeing finished products, but getting a real look at what it takes to build a home from scratch pulls back the curtain like never before.”

On why the guys of Pike Properties decided to to create a web series with Spiracle Media, Co-Founder Anthony Moore said “ In our opinion the future of media is already here and it’s on the web. Print, TV, and radio doesn’t seem to have the lastability that a web series can have. It’s also a very unique way to showcase the process of building and the unknowns that go along with it. Sharing what we do on a daily basis on a global platform is really exciting for us.”

To Tim Baier, Co-Founder of Spiracle Media, the decision to partner with Pike Properties came naturally as he stated “when you walk into a Pike Properties home, you immediately feel like it could be your home.” He also went on to say that “the attention to detail and the creative use of space really sets these guys apart from other builders in the market. When we met Matt and Anthony, we knew telling their story would be so valuable for the Charlotte market. They’re two entrepreneurs that have put in the work to make a reputable company that is changing the communities they work in.”

Additional info can be found at www.buildingcharlotte.com.

Those interested in keeping up with the series can also follow along on YouTube, Facebook, and Instagram.

Listen to the latest edition of the Hive Life podcast as we go behind the curtain with the Pike Properties team to discuss multiple topics related to the series.

Creativity is a recurring part of the conversation when it comes to video content and partner relationships. There are quite a few questions you’ll face when looking to get “creative”.

Begin by doing your own research, grab inspiration from others and most importantly brainstorm with your creative team. Answer these basic questions that will get the ball rolling when creating a video concept.

  • What is the core message you want to convey?
  • Who is your audience?
  • What concepts make sense and how to apply them?

Our team tackles these questions from what they have learned from past experiences and what keeps them moving forward.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Head of Video Services

Meet our entire team.

Since 2011, we’ve combined our journalist background with our production experience to create impactful videos for our partners. We love telling stories, and are proud of the work we’ve done to help our partners leverage their marketing and other business needs.

The only thing we love more than storytelling are the relationships we’ve built with our partners, especially those that also call Charlotte and North Carolina their home! From Wake Forest University to the YMCA of Charlotte, we’ve had the pleasure of working with locals to spread their message through the art of video.

This year we joined the Clutch community online. The DC-based B2B ratings & reviews platform conducts 3rd-party verified client interviews, which in combination with their analysts’ marketing research, are used to determine who the leading service providers are across the globe.

We’re proud to be listed as the number one Video Production Agency in Charlotte on Clutch, as well as one of the Top 40 Video Production Companies in 2018 by The Manifest, Clutch’s content-driven sister site.

You can read our full reviews on our profile, and check out some highlights below:

  • “Spiracle Media listens and then creatively help you exceed your goals — they go above and beyond to capture the shot.” – Marketing Executive VP of ECS Limited
  • “We can really count on them for their creativity. They truly deliver when it comes to telling a story in an unexpected way. Whenever we work with them, I feel we are going to get a video that will elicit viewers’ emotions—whether it’s laughing or crying. Storytelling is absolutely their strong suit.” – Exec. Director of Marketing & Comm. of Queens University of Charlotte

Lights, camera, construction! We are excited about the special edition of the Hive Life podcast taking you behind-the-scenes of the seven episode series with Pike Properties.

Two Charlotte-born companies are documenting the homebuilding process in Charlotte with an HGTV-like look at all of the action. From acquisition and demo, to construction and staging, Pike Properties and Spiracle Media are showcasing the process from start to finish. The whole experience has been amazing and we can’t wait to share it with everyone.

We are just one week away from the release of the Building Charlotte webisode series. The first of seven episodes that will begin airing on Tuesday, September 4th.

For more visit: www.buildingcharlotte.com

Click here to download the podcast on iTunes!

On this episode:

Anthony Moore, Co-founder of Pike Properties
Matt Connolly, Co-founder of Pike Properties

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

It’s no secret that video content is king. Its integration plays a key role and touches almost every part of the marketing process. As far as adoption, businesses remain scattered along the curve in terms of implementation and understanding. There are plenty of options out there. Most video production companies and freelancers claim to be storytellers that produce high end content. If we’re honest, that reality applies to very few. I compare that assertion to the days when everyone claimed to be a social media expert.

If you’re a company looking to get serious about video — where do you turn? Video Content Agency or Freelance? It’s a valid question with valid points associated with each. Within this blog, I do my best to provide an objective view on a series of points that matter when making the choice of who to hire. I’ve been on both sides.

As more companies get in the game, quality matters more than ever. One way to separate yourself is to create compelling content that looks great. That fact remains a differentiator and is a natural place to start the comparison.

Quality

Freelance:

Quality in this scenario will be hit or miss. Some freelancers produce solid content. However, you’re rolling the dice. There are plenty of quick response freelancers who are happy to show up and capture your next event. The finished product varies in terms of overall look and story composition. You might hit a home run, but that’s non-guaranteed.

Agency:

An experienced agency has a team behind it. Quality controls are part of the process. A solid agency reviews the work internally before sending along to the partner. Storytelling is less of a buzzword and more of a reality. There should be limited surprises when it comes to the final product.

Collective Braintrust

Freelance:

A one-person-shop has one or two people at their disposal. They take on the responsibilities of thinking, executing and editing. If they’re in demand, they likely won’t have time to effectively talk strategy or offer guidance in the area of distribution. There’s only so much you can do with limited resources.

Agency:

An experienced agency has been built with intentionality so that it can offer in-depth services when it comes to strategy, creation, distribution and education. Education is a key component. It’s important to convey to your partners why something is important and how the process works.

Responsiveness 

Freelance:

If you’re like everyone else, you crave instant gratification. We all expect a response to an email even when we send it in the middle of the night. A freelancer might struggle to effectively communicate when juggling multiple jobs. There is no one else in the office when they’re on a shoot or entranced in an edit.

Agency:

For the top agencies, responsiveness is a core value. It goes a long way in ensuring top-notch service. More resources allow for more eyes, ears and mouths to communicate. If someone is out of the office, responsibility is delegated to someone else on the team. This holds true for editing as well. Tweaks are made at a more rapid pace.

Reactive vs. Strategic

Freelance:

A freelancer might have an advantage when it comes to short notice and availability. However, this varies as well. I stand by the thought that a solid freelancer has limited bandwidth and will proceed with a reactive approach. The nature of the freelance beast lends itself to a “show up and shoot” mentality.

Agency:

On the flip side, an agency operates with a strategic mindset. A creative brainstorm with the partner coupled with internal sessions ensure that the intricacies of the message are front and center. This is vital when it comes to postproduction and the edit. It leads to greater efficiency.

True Partnership 

Freelance:

It’s not that freelancers aren’t true partners. Their struggle comes with spreading themselves across multiple projects at the same time. Freelancers also might struggle to get the story right because of their inability to spend ample time on the front-end of the project. This leads to more guidance than necessary from the partner and leads to frustration.

Agency:

An agency built to tell stories understands the whole process. They have the ability to sit with the partner and then go execute. The first draft of the video should be close to the final version. A video content agency brings the partners vision to life and alleviates any stress associated with the process.

Cost

What’s it cost? I want to paint this point with a broad brush. It’s listed last for a reason because it shouldn’t be the first thing you consider when looking for a video partner. If it is, you might need to re-evaluate your marketing strategy.

I know it’s a big deal for most businesses. I’m a small business owner that evaluates cost every day, so I get it. I’m merely suggesting that cost should be considered after you evaluate the body of work and team that you’re considering. Don’t let it be a conversation stopper. There might be flexibility in that area.

As far overall cost, freelancers don’t play in the same ballpark. Video content agencies come with a much higher price tag. As a buyer, it comes down to whether you think a team of experienced subject matter experts who deliver a likely outcome are worth the investment or whether you’d rather take a chance. I’d love to tell you which way I lean.

Check out our work section or Vimeo page

We are thrilled to have one of our partners and good friends, Jarian Kerekes, join us on The Hive Life podcast.

Jarian is the Senior Director of Corporate Social Responsibility at TIAA. Prior to working at TIAA, Jarian spent the majority of his career in sports marketing roles. His passion is contagious!

In this episode, we cover multiple topics from his work at the NBA, to TIAA’s latest “big” project, plus personal insight into what motivates him every day.

Click here to download on iTunes!

On this episode:

Jarian Kerekes, Senior Director of Corporate Social Responsibility at TIAA

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

For some marketers and decision-makers, getting a video content strategy off the ground can seem like a daunting task.

  • Where do you start?
  • What type of content is best?
  • Is video a good investment?

The team at Spiracle Media digs in to answer some of these basic and in-depth questions. These are all are extra important when considering using video content.

Whether you are turning to video to tell your company’s story or to educate your audience on the product or service you provide. Video is a powerful tool that can connect with your audience on a different level than other mediums.

(Download on iTunes)

We are a team of former journalists, storytelling is our business. We are here to answer these questions for you. Let’s get the conversation started!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

We recently teamed up with Lowe’s to create an spot for their new augmented reality technology.

The “View in your Space” feature, available through the Lowe’s app, allows customers to style their home with products to help visualize before buying a big purchase.

Our team spent a lot of time on the pre-production side, brainstorming, and creating storyboards based off the script provided by the Lowe’s team. The goal was to bring the app to life in this quick promotional video.

What We Did:

  • Video Production
  • Voiceover
  • Storyboards
  • Graphical Treatment

Check out more of our work or visit our Vimeo page.