Tag: video production

Is your financial institution struggling to connect with your customers, especially when it comes to the younger generation? Traditional marketing by itself isn’t get ting the job done. If you don’t believe me, read the statistics on digital marketing here.

Video has quickly become one of the most effective forms of content. Why? It’s simple really, people today prefer to watch video over reading big blocks of text. Video helps companies build and increase brand awareness, boost engagement, and in turn increase ROI.

How can financial marketers use video marketing to improve their customers experience and increase brand awareness?

In this article, we are sharing different types of videos to spark some inspiration.

1. Client Testimonials

Your clients are your best advocates, use them to your advantage with client testimonial pieces. By marketing your client testimonials, it lets your audience hear how people just like them are using your product or service. This helps build trust. 

2. Company Culture

It’s safe to say, no one knows what goes on behind the scenes, unless you open your doors and show them. Company culture pieces make your business more relatable. By showcasing how your employees interact with each other and hearing about how much they love working for your business — it personalizes your brand. 

3. Giving Back

Creating video content that shows your organization giving back can result in building connection and like-ability with your audience. A good example is with Barclays Life Skills campaign. This campaign promotes a two way dialogue. It focuses on the younger generation and helping them build their financial knowledge. 

Showing your customers and focusing on their stories helps to make an emotional connection with your audience. The end result is delivering content your customers value and need. Then distribute these videos everywhere, on your website, social channels, etc. Chances are you’ll get positive reactions from a campaign similar to this. 

4. Company Values

Similar to a company culture piece, company values can also open the door to showcasing your brand’s personality. What are your company values?

In this example, Square created a campaign on one of their values. It concentrates on the stories of women who lead in “Build Her Up”. Remain authentic, on brand, and most importantly … inspiring. You have the opportunity to show the world what your company truly values.

View our work, here.

When you first start considering working with a video content agency, you may have a ton of questions. Understandable! There are many variables that go into making a video. Partnering with a professional agency makes adding video content to your marketing plan a breeze.

Whether you’re thinking about a video to tell your brand story or a commercial feature, having a process from the beginning is the key to success.  Take a look at how we breakdown the production process.

1. Planning + Creative Meeting

Congrats! You’ve made the important decision to move forward with your video needs. At this point, you most likely have an idea of what you want your video to focus on and who your target audience will be.

When you have the core idea down, the next step is to meet with our creative team. Brainstorm, throw ideas back and forth, brainstorm some more, and continue to get the creative juices flowing.

The planning meeting is crucial – this is the time to pinpoint all the video details. The look, feel, messaging, etc. Finalize the details of your vision in the creative meeting.

2. Pre-Production

Once the creative meeting is over, the timeline and shoot schedule will be confirmed. Shoot days are locked in. Everything discussed in the planning and creative meetings will be executed in pre-production.

Video crew preparation

More specifically, pre-production is the time when the video team is selected. This team will be onsite for the video shoot and editing all the videos.

Schedules

Lots of coordinating and due diligence during pre-production. There will be schedules and timelines to keep everyone on task and more importantly on time, from the shoot day schedule to the overall project timeline.

Scripting, Storyboards, Actors?

All coordinated, scheduled and approved during the pre-production phase. Communication is key in the planning and pre-production meetings to ensure smooth sailing for the remainder of the project.

3. Production

Lights, camera, action! Okay, maybe we don’t really say that, BUT this is the time to get the cameras rolling.

The shoot schedule is already locked in to make the production process that much easier for everyone involved. The production team will capture b-roll, interviews, record audio, and any additional shots needed for the project.

Every video project is different – production can last anywhere from a half day to a full week of production.

4. Post Production

The shoot days are complete and it’s time to edit the videos. This part of the process is the most time consuming. Post Production consists of the following:

  • Import and backup shoot footage
  • A-roll the story (A-roll refers to the media that tells the story)
  • Review all interviews for sound bites
  • Select background music
  • Add in b-roll (B-roll consists of supplemental footage that supports the story)
  • Additional color corrections and clean audio
  • Insert additional graphics and lower thirds

Once you get the first cut of your video, review it with your team. It is crucial to get feedback from everyone on your team that has a say in the video project. Share your notes with the video team so they can get to the next round of edits.

This process may go back and forth one or two more times.

5. Final Delivery

Once the video has been approved and everyone is happy with the final outcome. Your team will receive the final videos for distribution.


We are here to answer any of those pressing questions you may have! Contact us if you’re considering adding video content to your marketing plan. Our award-winning team of video content professionals is here to help.

Meet our team!

A majority of marketers are guilty of creating content for the sole purpose of promotion. Using purposeful content to showcase your personality and connect with your audience on a deeper level can be extremely effective. Consider adding one of these five storytelling ideas to one of your upcoming content marketing campaigns. 

“Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.”

– “Building A Story Brand” by Donald Miller

Your Brand Story

Likely you have told your partners and prospective clients what you do and where you work countless times. But have you described your brand through a storytelling point of view? Build a story around your brand that resonates with your audience. Similar to a movie, map out the narrative, characters, and any challenges along the way.

What is your brand all about? What makes you different from your competitors? Tell the story of how your business began to where it is now.

Go into detail or keep it simple. 

We created this piece to capture both the story and impact EVERFI has made over its first 10 years in business. 

Behind the Scenes

Who doesn’t want to see what goes on behind the scenes? There is a reason at the end of a movie, there are clips of bloopers and behind the scenes antics. When giving your audience a look at what goes on in the background, it makes your company more human, more personable, and hopefully your customer likes you more for allowing them to go inside the ropes.

Make it funny, entertaining, or knowledgeable.

The employees at Olde Mecklenburg Brewery explain just how their beer is brewed, why they chose Charlotte as their home base, and much more during this laid back conversation.

Focus on The Customer

Focusing on your customer 9 times out of 10 will be in your favor. Your audience wants to know what you can do for them, success stories, and feel good content. This is a classic problem and solution approach. Your customer has a problem and you are the hero with the solution.

Build a story that focuses on how your customer can benefit from working with your company.

In this video example, WeWork does a fantastic job of showing what they can do for their customer. They present their value. In the end, the service they provide at WeWork makes their customers lives much easier. Don’t you see how a video like this could be beneficial for your company?

Your Vision for the Future

Expressing your vision through video gives your audience a way to understand, visualize, and map out the future of what your company is looking to achieve. Whether it’s a new product, service, or location. Video is the best way to tell the story of your future.

A perfect way to do this is to build momentum leading up to the launch. Map out the next steps, goals, and vision. Turn this into a video, infographic, or another visual to excite your customer about the future of what your company is doing.

Junior Achievement came to us to produce a video to support “Build on Opportunity.” This featured some of Charlotte’s heavy hitters in the business world and allowed them to share their thoughts on the impact that Junior Achievement will make in their a new facility.

A Company Culture Piece

Tell the story about the people behind the company. 

Giving a little insight into everyday life can make your company more relatable to potential employees and prospective clients. Take your audience on an office tour. Showcase a day in the life of a select few employees. There are many ways you can show who you are as a company from an employee perspective. 

An example of this is with our partner, EVERFI. We traveled to their Georgetown headquarters as well as miscellaneous locations across the country to craft a story about the people behind the company.

This video is used to provide background information to potential partners and employees.

It’s no secret that video content is king. Its integration plays a key role and touches almost every part of the marketing process. As far as adoption, businesses remain scattered along the curve in terms of implementation and understanding. There are plenty of options out there. Most video production companies and freelancers claim to be storytellers that produce high end content. If we’re honest, that reality applies to very few. I compare that assertion to the days when everyone claimed to be a social media expert.

If you’re a company looking to get serious about video — where do you turn? Video Content Agency or Freelance? It’s a valid question with valid points associated with each. Within this blog, I do my best to provide an objective view on a series of points that matter when making the choice of who to hire. I’ve been on both sides.

As more companies get in the game, quality matters more than ever. One way to separate yourself is to create compelling content that looks great. That fact remains a differentiator and is a natural place to start the comparison.

Quality

Freelance:

Quality in this scenario will be hit or miss. Some freelancers produce solid content. However, you’re rolling the dice. There are plenty of quick response freelancers who are happy to show up and capture your next event. The finished product varies in terms of overall look and story composition. You might hit a home run, but that’s non-guaranteed.

Agency:

An experienced agency has a team behind it. Quality controls are part of the process. A solid agency reviews the work internally before sending along to the partner. Storytelling is less of a buzzword and more of a reality. There should be limited surprises when it comes to the final product.

Collective Braintrust

Freelance:

A one-person-shop has one or two people at their disposal. They take on the responsibilities of thinking, executing and editing. If they’re in demand, they likely won’t have time to effectively talk strategy or offer guidance in the area of distribution. There’s only so much you can do with limited resources.

Agency:

An experienced agency has been built with intentionality so that it can offer in-depth services when it comes to strategy, creation, distribution and education. Education is a key component. It’s important to convey to your partners why something is important and how the process works.

Responsiveness 

Freelance:

If you’re like everyone else, you crave instant gratification. We all expect a response to an email even when we send it in the middle of the night. A freelancer might struggle to effectively communicate when juggling multiple jobs. There is no one else in the office when they’re on a shoot or entranced in an edit.

Agency:

For the top agencies, responsiveness is a core value. It goes a long way in ensuring top-notch service. More resources allow for more eyes, ears and mouths to communicate. If someone is out of the office, responsibility is delegated to someone else on the team. This holds true for editing as well. Tweaks are made at a more rapid pace.

Reactive vs. Strategic

Freelance:

A freelancer might have an advantage when it comes to short notice and availability. However, this varies as well. I stand by the thought that a solid freelancer has limited bandwidth and will proceed with a reactive approach. The nature of the freelance beast lends itself to a “show up and shoot” mentality.

Agency:

On the flip side, an agency operates with a strategic mindset. A creative brainstorm with the partner coupled with internal sessions ensure that the intricacies of the message are front and center. This is vital when it comes to postproduction and the edit. It leads to greater efficiency.

True Partnership 

Freelance:

It’s not that freelancers aren’t true partners. Their struggle comes with spreading themselves across multiple projects at the same time. Freelancers also might struggle to get the story right because of their inability to spend ample time on the front-end of the project. This leads to more guidance than necessary from the partner and leads to frustration.

Agency:

An agency built to tell stories understands the whole process. They have the ability to sit with the partner and then go execute. The first draft of the video should be close to the final version. A video content agency brings the partners vision to life and alleviates any stress associated with the process.

Cost

What’s it cost? I want to paint this point with a broad brush. It’s listed last for a reason because it shouldn’t be the first thing you consider when looking for a video partner. If it is, you might need to re-evaluate your marketing strategy.

I know it’s a big deal for most businesses. I’m a small business owner that evaluates cost every day, so I get it. I’m merely suggesting that cost should be considered after you evaluate the body of work and team that you’re considering. Don’t let it be a conversation stopper. There might be flexibility in that area.

As far overall cost, freelancers don’t play in the same ballpark. Video content agencies come with a much higher price tag. As a buyer, it comes down to whether you think a team of experienced subject matter experts who deliver a likely outcome are worth the investment or whether you’d rather take a chance. I’d love to tell you which way I lean.

Check out our work section or Vimeo page

We recently teamed up with Lowe’s to create an spot for their new augmented reality technology.

The “View in your Space” feature, available through the Lowe’s app, allows customers to style their home with products to help visualize before buying a big purchase.

Our team spent a lot of time on the pre-production side, brainstorming, and creating storyboards based off the script provided by the Lowe’s team. The goal was to bring the app to life in this quick promotional video.

What We Did:

  • Video Production
  • Voiceover
  • Storyboards
  • Graphical Treatment

Check out more of our work or visit our Vimeo page.

The craft brewery scene in Charlotte thrives with pioneers like Olde Mecklenburg Brewery. Spiracle Media partnered with OMB to tell the story of the people behind the beer. The two day shoot set out to capture the authenticity of the process and take a deeper dive into one of the areas that make OMB special, their people.

Without any budget allocated to sponsoring the posts, the campaign garnered more than 3000 views and 500 likes over the holiday season. Below you will find an example of the social media videos we created for OMB as part of this campaign.

Visit our Vimeo channel to check out some of our latest work!

Each week we feature original video production work that WOWs us. One selection is from the Charlotte, North Carolina area, another is produced in a different part of the United States, and a third is from outside the country.

Here are this week’s Spiracle Selections:

CHARLOTTE, NC AREA

Beer here:

UNITED STATES

A quick trip through New Orleans:

INTERNATIONAL

Drones doing good:

Each week we feature original video production work that WOWs us. One selection is from the Charlotte, North Carolina area, another is produced in a different part of the United States, and a third is from outside the country.

Here are this week’s Spiracle Selections:

CHARLOTTE, NC AREA

Riding through North Carolina:

UNITED STATES

Wonderful short film about a Mississippi musician:

INTERNATIONAL

Aussie animals happy as a pig in mud:

Each week we feature original video production work that WOWs us. One selection is from the Charlotte, North Carolina area, another is produced in a different part of the United States, and a third is from outside the country.

Here are this week’s Spiracle Selections:

CHARLOTTE, NC AREA

It’s not easy making something move like this without much video:

UNITED STATES

Bike riding across America:

INTERNATIONAL

A time-lapse trip through Amsterdam:

Each week we feature original video production work that WOWs us. One selection is from the Charlotte, North Carolina area, another is produced in a different part of the United States, and a third is from outside the country.

Here are this week’s Spiracle Selections:

CHARLOTTE, NC AREA

Yoga with our friend Molly Hogan:

UNITED STATES

Fun at just $12:

INTERNATIONAL

Idyllic Norway: