Tag: video production

Benefits of Capturing Your Event on Video

Hosting an event is a massive undertaking! It takes months of work for one single day or weekend. You are responsible for researching venues, finding speakers, planning the event timeline, months of correspondence, finalizing the guest list, and the list goes on and on. 

Creating content for yourself tends to be an afterthought – but it shouldn’t be.

In the beginning stages of event planning, consider hiring a videographer or team. Capture content for your own business that you can use for months after with potential to reach a much larger audience. Here are some ideas on how you can use your event coverage for both external and internal use. 

External use 

Event overview

Create an overview video showcasing the best moments from your event. This can be a long or short form piece, depending on who you are sharing this with and why. Go above and beyond by also highlighting what goes into creating an event. This piece of content needs to be planned well in advance, as the clips will include behind-the-scenes planning, meetings, and day of coordination. 

An overview video can be shared with current clients, individuals that didn’t attend, or those you hope will attend next time around. Extend your event and reach for months beyond. 

Here is an example of an overview from a Google event that highlights key speakers, new software and gadgets they’ve been working on, and b-roll of attendees.

Use it to promote your next event

Excite your potential attendees with a promotional video. By capturing b-roll of your event the previous year, you can input snippets of speakers and what your guests should expect when attending your event. Video is the perfect way to promote and showcase your event. 

Once you create a promotional video highlighting the previous experience, you can then share it with the world. Share the content with other thought leaders and potential speakers. Create social cut-downs to distribute on your social media accounts. Publish the video on your upcoming events main page. 

Thank you for attending

Create a short event recap and includes a thank you message for those who attended.

The thank you message can be captured during the event with event hosts thanking the guests or a text-driven thank you message over the video. What a perfect way to show your appreciation to the speakers, special guests, and overall attendees. This is a great way to gain support, with added potential for your guests to share the message with others. 

Internal use 

Event Overview for Employees  

Create an event overview for your employees, especially those that couldn’t be there. Does your company have multiple office locations? Maybe not every employee is able to attend your events. Share the event coverage with those employees that were unable to attend. You can take it to the next level and livestream the event!

Here is an example of an event we captured using live-streaming capabilities with EVERFI Union.

You can also show these videos to new hires or potential employees as well. This provides insight into what your events look like, what they will be attending, or how they might be assisting in the future.

Review the event for changes/improvements to make for the next event

Now the event is over, you can relax for a short while until you have to begin preparing for the next event. Lucky for you, you hired a production team to capture the whole event beginning to end. The day-of is always hectic and for those overseeing an event, it’s difficult to really know how the overall experience was, from the food, to speakers, to what the tables looked like. 

Review the event with the video captured. This will help you evaluate which areas you might want to tweak, overall improvements for the next event, and areas of success you want to build on. 

Excite your employees for the next event/hype video

Similar to the overview and promotional videos for external use, this option is meant to excite your employees instead. Switch the narrative in the video to more of an internal focus. 

When you put so much time and money into an event, make sure you’re benefiting in more ways than one. Capturing your event will reap the benefits for months to come and reach a wider audience than simply those who attended. 

Check out more of our work, here.

Live streaming an event is extremely beneficial in expanding your reach beyond only the attendees. There are many benefits, but the most important aspect is audience engagement. By capturing your event on video, your content is accessible to a much broader audience.

In this project recap, AJ Chodora and Thomas Wilson join Jarod Latch to discuss the potential for live streaming events. They also talk through how events provide an opportunity to capture various types of content. In particular with the recent EVERFI UNION event, our team spent multiple days shooting and delivering multiple types of video. Some of this content was edited into recaps that were showcased the following morning.

UNION is EVERFI’s company-wide event that brings together all 550 employees from across North America. Through a series of keynotes, breakout sessions, and networking events. UNION allows employees to come together to strategize, celebrate, and focus on the future of EVERFI.

Listen to the project recap below:

Click the video to watch the event overview we created for EVERFI.

On this project recap episode:

Jarod Latch, Co-Founder & COO
AJ Chodora, Creative Video Specialist
Thomas Wilson, Director of Drone Operations & Creative Video Specialist

Meet our entire team.

Spiracle Media has recently played a role in helping partner EVERFI showcase their partnership with the Premier League.

EVERFI and the Premier League have joined forces to bring the Primary Stars USA program to more than 100 schools in the United States.  The initiative is based on the Premier League Primary Stars, which was launched in the United Kingdom in 2017. Resources for the Premier League Primary Stars USA include digital learning programs and soccer-themed student engagement activities in elementary schools.

The Spiracle team has been on site to capture multiple events in the following cities: Washington DC, San Diego, Boston and NYC (Brooklyn). Along with recap and launch videos, shorter versions were produced for social media consumption.

What We Did:

  • Film and Produce
  • On-Camera Interviews
  • Video Editing
  • Graphical Treatment
  • Color Correct & Grade

One of those shorter versions included the event in Boston where representatives from Liverpool FC and Cardiff City FC were on hand. Click below to view the video.

Check out more of our work or visit our Vimeo page.

When Instagram first debuted, the app was mainly pictures with editing features. Now, almost 10 years later, the app is still photo-oriented but video has become just as popular. 

Video can be shared in your Instagram feed, in stories, and through ad campaigns. Video is one of the best ways to engage with your customers digitally. It enables social sharing, creates conversation, and is more effective when used in social ads. Don’t believe me? Take a look at a case study done by Facebook Business insights on Rareform, a company that advertises on Facebook and Instagram. 

Instagram recently reported that there are at least 1 million advertisers on Instagram, so how do you get your business to stand out among the crowd? 

Some tips for effective video marketing on Instagram:

  • Keep it short and sweet, under 1 minute
  • Grab your viewers attention in the first 8 seconds
  • Make your videos visually beautiful
  • Change up your content frequently to reduce fatigue
  • Don’t rely on audio – Videos are auto played without sound, use your caption to your advantage

Do Remember:

  • Blend your video ads into user’s feeds for more of a natural, organic feel. Making your content too pushy and sales oriented could push your audience away before they even know who you are.
  • Apply the same color themes and consistency used in your photos, in your videos. Don’t confuse your audience with a new look. 

In this article, we are sharing some creative content ideas to use on your Instagram feed and in social ad campaigns. 

Product Video

Show, don’t tell. Instead of telling your audience what you can do or what your product does in writing, show them with a video. Ring is a perfect example of showing how their product works. 

Advertise and target a new demographic or a lookalike audience. Get your brand out in front of a new market. Product videos are promotional, should be visually appealing, and straight to the point. 

User-Generated Content (UGC)

People buy from people, not from companies. Putting your customer in the spotlight creates more of a conversation and a personal connection with your brand. On the flip side, as a business, you get a ton of extra content without using your resources. In addition, an increase in ROI and customer engagement.

Create a specific hashtag then have your customers use the hashtag when posting about your content. This makes it an easy way to track what people are saying about you. Collect all the UGC and create a video. Post it on your social media, through digital ads, on your website, and in newsletters. A few companies that are using UGC to their advantage are GoPro and Burt’s Bees.

Informational Content

Send your audience to your site with helpful content. Answer your customers questions. Here is a fun video answering customer questions, done by Rothys. Rothys incorporated graphics and user comments to questions I am sure many customers have about their shoes.

How-To Videos

Adobe has a full video library of how-to content. Here is one example on how to create an animated gif using a real time product demo. Adobe makes the process look seamless and easy, by only showcasing the areas of the software they’ll be using to make a gif.

How-to videos are the type of content getting a ton of re-shares and multiple replays. The best examples are the cooking how-to videos done by Tasty.

Behind the Scenes + Bloopers

Video is your chance to really help your target audience get to know you. Examples of this could be showing a behind the scenes of how your product is made. If you offer a service, then show a behind the scenes of what your team does. Trulia created a piece that goes behind the scenes with their marketing team, showing how they created one of their campaigns, Trulia Neighborhoods

Share these types of video in your main video, rather than through advertisements. This type of relationship building content is where you want people to comment, like, and reshare. Using fun videos such as behind the scenes and blooper reels makes for good conversation and likability.

Video marketing is a powerful tool when trying to capture the attention of your audience, especially when you’re targeting the younger generation.

According to the 2017 Social Admissions Report, 4 out of 5 students have watched a video while conducting their college search. 1 out of every 3 students use social media to research colleges before applying. It’s clear students decisions are largely based on a school’s digital marketing efforts and social media presence.

Give prospective students a visual representation for what your school is really like by highlighting your campus, student life, and academic programs. Not only is video good for students, but it’s very beneficial for parents to see where they are sending their children. Below are some video content ideas you can utilize to market your school.

Website Videos

Website banner videos are becoming increasingly popular. It’s understandable! When students are considering a college to apply to, not everyone has the luxury of visiting all the schools of their choice. Aerial video is the perfect tool to show students the campus and surrounding areas. Include campus beauty shots, athletics, student life, etc. in one video making it much more effective than photos scattered all over the website.

Here are a two great examples of video content to use on your website from Cornell and University of Virginia.

Athletics

There are a variety of creative ways to promote your athletic programs through video.

– Excite potential and current students through school spirit. Capture highlights from sporting events and games. Show the fans cheering, mascot dancing, and action shots. Hype videos are perfect for sharing on social media. Students will replay over and over again and also re-share on their social accounts.

– Follow a day in the life of a select few athletes. What is it really like to be a full time student and athlete? Begin from waking up in the dorm room, rushing to class, running to practice, and finishing the video studying with friends. A look into what life is like juggling both class and sports, while also highlighting other areas of campus.

Areas of Study

There are many students who are unsure of what area of study to focus on when enrolling in college courses. They begin school with an undeclared major or switch to a different focus later in their college career.

Creating videos that focus on certain areas of study could potentially help students better decide on their major. For example, what does the engineering major consist of? What type of classes are offered? Is it a hands on program? This video will better answer all the student questions that may arise, by envisioning themselves there.

Have Your Students Talk For You

What better way to market your school than having current and past students talk about their experience? Hearing what students are saying about their student life, classes, and extra curricular activities could hit a cord with those looking to apply to your institution. Capture student testimonials, a day in the life, walk around campus, etc.

Here a few examples of colleges that have enrolled students to speak on their behalf, University of South Carolina and University of Delaware.

Focus on Individual Student Achievements

Provide your audience with an inspirational look at how their students are succeeding. It’s a great way to highlight your school, with an uplifting, storytelling piece. You have a school full of inspiring kids, who face challenges, and have come from a variety of backgrounds. There are so many stories just waiting to be told.

University of Pennsylvania has created an array of video content focusing on their students achievements. This example is from one of their Presidential prize winners for Innovation.

Want to know more or discuss your video marketing ideas? Click here to schedule a consultation with our team!

Hiring quality employees is essential. It’s especially important now in this competitive hiring environment.

Put yourself in the candidates shoes – when job searching how would you research companies you want to work for? Visit websites like Glassdoor to read employee reviews, go on LinkedIn to check out their latest posts, or find the accolades on their website. All great ways to research a potential company you’d like to work for, but are they really effective?

Candidates want to see what your company culture is like, the office space where they would be working in, and find out what truly sets you apart from your competition. How do you do this? Show your personality in a video, share it on your job posts, website and social platforms.

Here are a few ways to make an effective video to help recruit quality candidates for the position.

Focus on Your Culture

How a candidate fits with your company culture could make or break the decision for both parties. A video is the perfect tool to open the doors of everyday life at your company. They can visualize themselves working there through the video. Below you will find a few ways you can do so.

Highlight your Office Space

What does your office look like? Chances are if you have an updated office with a beautiful design, it will appeal to candidates. How your office is set up, whether it’s an open concept or with closed doors, is very important to prospective employees.

A person coming from a large tech company, who is used to the many amenities and perks of working there, may not be ideal for a company that is a bit more old school. In turn, an individual that likes to get their work done in an enclosed office might not enjoy working in an open space with games next to their desk. It’s all about preference. Showing what your office looks like could help weed out candidates that in the end may not be the best fit.

What are Your Employees Saying?

Incorporate employee testimonials. Hearing from real people who work at your company can help gain trust for potential candidates. Interviewing your employees, using bloopers, and b-roll of them interacting at work shows the fun side.

In all honesty, isn’t that what candidates want to see and hear? What it’s like behind closed doors? A candidate already knows what your company does by viewing your website. Your company is on their list of places they would like to work – but why?

Let’s hear what your employees are saying! Why do they love working there? What is the company culture really like? Show your employees personalities.

Highlight What Makes you Different from your Competitors

In this example from Dropbox, they use humor and cartoon characters to showcase their office space, work perks, and what the employees love about working at Dropbox. This video is a key differentiator from what their competitors have done in the past. It shows they are creative, love the work they do and don’t always take themselves too seriously.

What makes you different? Let’s see it!


Do you ever get to the third round of interviews and then realize this might not be a good fit? This happens frequently for both candidates and interviewers. Using video to help recruit better candidates, in result, could save many hours interviewing individuals who may not be the best fit for your company. Consider video to help recruit better quality candidates for your business.

Content marketing is a type of inbound marketing in which a business creates content that’s both relevant to their offerings and informative to their target audience. A popular form of content marketing is video.

Every video you produce is an opportunity to captivate your audience. Using video in your content marketing strategy gives you a chance to educate, provide value and engage with customers like never before. It provides a much more effective and fun way to market your message.

Below are a few content ideas to spark some inspiration.

1. Brand Story

Each person has a story and so does every business. Tell yours because let’s be honest, who doesn’t want to hear a good story?

Begin with the excitement and challenges that you faced in the beginning stages. To the highs and lows, the learning curves, and what you overcame in the middle. The end of the story should leave us in the present day and with a glimpse of the future. 

We created a brand story piece for our partner, EVERFI, for their 10 year anniversary. This video is a great example of telling the story of their company. EVERFI went from three individuals with a vision to the company that currently employs hundreds in their Georgetown headquarters.

2. Brand Message

What is your brand message? What does your company stand for? Educate and connect with your audience to tell your brand message through a video. 

The message Wealthsimple is conveying is straightforward with “Tomorrow Begins Today.” In this one minute piece, they visit multiple scenarios where everyday people need to think about investing in their future.

3. Product Explainer

Who else Google’s “how to” videos? I know it’s not just me!

Video allows even the most complex financial products to be understood in a much simpler way. Show your customers how to use a new product or system with a clear  and concise how-to video.

Here is a perfect example with PayPal using actors and graphics to visualize how to set up a new account. 

4. Product Launch

Create excitement and awareness with a launch video for your new product or service. The tone and style of the video can be a promo, teaser, or explainer piece. Using video can assist in answering questions while introducing the new product to your customers. 

In this example video, the Navy Seal Foundation and EVERFI partnered to launch Honor Code. Honor Code is an online training program for bullying prevention. EVERFI hosted an event to showcase this new digital course. Our team was on the ground for the launch event to capture kids in real time using the product and interviews with their partners.

 

View more of our work, here.

Is your financial institution struggling to connect with your customers, especially when it comes to the younger generation? Traditional marketing by itself isn’t get ting the job done. If you don’t believe me, read the statistics on digital marketing here.

Video has quickly become one of the most effective forms of content. Why? It’s simple really, people today prefer to watch video over reading big blocks of text. Video helps companies build and increase brand awareness, boost engagement, and in turn increase ROI.

How can financial marketers use video marketing to improve their customers experience and increase brand awareness?

In this article, we are sharing different types of videos to spark some inspiration.

1. Client Testimonials

Your clients are your best advocates, use them to your advantage with client testimonial pieces. By marketing your client testimonials, it lets your audience hear how people just like them are using your product or service. This helps build trust. 

2. Company Culture

It’s safe to say, no one knows what goes on behind the scenes, unless you open your doors and show them. Company culture pieces make your business more relatable. By showcasing how your employees interact with each other and hearing about how much they love working for your business — it personalizes your brand. 

3. Giving Back

Creating video content that shows your organization giving back can result in building connection and like-ability with your audience. A good example is with Barclays Life Skills campaign. This campaign promotes a two way dialogue. It focuses on the younger generation and helping them build their financial knowledge. 

Showing your customers and focusing on their stories helps to make an emotional connection with your audience. The end result is delivering content your customers value and need. Then distribute these videos everywhere, on your website, social channels, etc. Chances are you’ll get positive reactions from a campaign similar to this. 

4. Company Values

Similar to a company culture piece, company values can also open the door to showcasing your brand’s personality. What are your company values?

In this example, Square created a campaign on one of their values. It concentrates on the stories of women who lead in “Build Her Up”. Remain authentic, on brand, and most importantly … inspiring. You have the opportunity to show the world what your company truly values.

View our work, here.

When you first start considering working with a video content agency, you may have a ton of questions. Understandable! There are many variables that go into making a video. Partnering with a professional agency makes adding video content to your marketing plan a breeze.

Whether you’re thinking about a video to tell your brand story or a commercial feature, having a process from the beginning is the key to success.  Take a look at how we breakdown the production process.

1. Planning + Creative Meeting

Congrats! You’ve made the important decision to move forward with your video needs. At this point, you most likely have an idea of what you want your video to focus on and who your target audience will be.

When you have the core idea down, the next step is to meet with our creative team. Brainstorm, throw ideas back and forth, brainstorm some more, and continue to get the creative juices flowing.

The planning meeting is crucial – this is the time to pinpoint all the video details. The look, feel, messaging, etc. Finalize the details of your vision in the creative meeting.

2. Pre-Production

Once the creative meeting is over, the timeline and shoot schedule will be confirmed. Shoot days are locked in. Everything discussed in the planning and creative meetings will be executed in pre-production.

Video crew preparation

More specifically, pre-production is the time when the video team is selected. This team will be onsite for the video shoot and editing all the videos.

Schedules

Lots of coordinating and due diligence during pre-production. There will be schedules and timelines to keep everyone on task and more importantly on time, from the shoot day schedule to the overall project timeline.

Scripting, Storyboards, Actors?

All coordinated, scheduled and approved during the pre-production phase. Communication is key in the planning and pre-production meetings to ensure smooth sailing for the remainder of the project.

3. Production

Lights, camera, action! Okay, maybe we don’t really say that, BUT this is the time to get the cameras rolling.

The shoot schedule is already locked in to make the production process that much easier for everyone involved. The production team will capture b-roll, interviews, record audio, and any additional shots needed for the project.

Every video project is different – production can last anywhere from a half day to a full week of production.

4. Post Production

The shoot days are complete and it’s time to edit the videos. This part of the process is the most time consuming. Post Production consists of the following:

  • Import and backup shoot footage
  • A-roll the story (A-roll refers to the media that tells the story)
  • Review all interviews for sound bites
  • Select background music
  • Add in b-roll (B-roll consists of supplemental footage that supports the story)
  • Additional color corrections and clean audio
  • Insert additional graphics and lower thirds

Once you get the first cut of your video, review it with your team. It is crucial to get feedback from everyone on your team that has a say in the video project. Share your notes with the video team so they can get to the next round of edits.

This process may go back and forth one or two more times.

5. Final Delivery

Once the video has been approved and everyone is happy with the final outcome. Your team will receive the final videos for distribution.


We are here to answer any of those pressing questions you may have! Contact us if you’re considering adding video content to your marketing plan. Our award-winning team of video content professionals is here to help.

Meet our team!

A majority of marketers are guilty of creating content for the sole purpose of promotion. Using purposeful content to showcase your personality and connect with your audience on a deeper level can be extremely effective. Consider adding one of these five storytelling ideas to one of your upcoming content marketing campaigns. 

“Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.”

– “Building A Story Brand” by Donald Miller

Your Brand Story

Likely you have told your partners and prospective clients what you do and where you work countless times. But have you described your brand through a storytelling point of view? Build a story around your brand that resonates with your audience. Similar to a movie, map out the narrative, characters, and any challenges along the way.

What is your brand all about? What makes you different from your competitors? Tell the story of how your business began to where it is now.

Go into detail or keep it simple. 

We created this piece to capture both the story and impact EVERFI has made over its first 10 years in business. 

Behind the Scenes

Who doesn’t want to see what goes on behind the scenes? There is a reason at the end of a movie, there are clips of bloopers and behind the scenes antics. When giving your audience a look at what goes on in the background, it makes your company more human, more personable, and hopefully your customer likes you more for allowing them to go inside the ropes.

Make it funny, entertaining, or knowledgeable.

The employees at Olde Mecklenburg Brewery explain just how their beer is brewed, why they chose Charlotte as their home base, and much more during this laid back conversation.

Focus on The Customer

Focusing on your customer 9 times out of 10 will be in your favor. Your audience wants to know what you can do for them, success stories, and feel good content. This is a classic problem and solution approach. Your customer has a problem and you are the hero with the solution.

Build a story that focuses on how your customer can benefit from working with your company.

In this video example, WeWork does a fantastic job of showing what they can do for their customer. They present their value. In the end, the service they provide at WeWork makes their customers lives much easier. Don’t you see how a video like this could be beneficial for your company?

Your Vision for the Future

Expressing your vision through video gives your audience a way to understand, visualize, and map out the future of what your company is looking to achieve. Whether it’s a new product, service, or location. Video is the best way to tell the story of your future.

A perfect way to do this is to build momentum leading up to the launch. Map out the next steps, goals, and vision. Turn this into a video, infographic, or another visual to excite your customer about the future of what your company is doing.

Junior Achievement came to us to produce a video to support “Build on Opportunity.” This featured some of Charlotte’s heavy hitters in the business world and allowed them to share their thoughts on the impact that Junior Achievement will make in their a new facility.

A Company Culture Piece

Tell the story about the people behind the company. 

Giving a little insight into everyday life can make your company more relatable to potential employees and prospective clients. Take your audience on an office tour. Showcase a day in the life of a select few employees. There are many ways you can show who you are as a company from an employee perspective. 

An example of this is with our partner, EVERFI. We traveled to their Georgetown headquarters as well as miscellaneous locations across the country to craft a story about the people behind the company.

This video is used to provide background information to potential partners and employees.