Tag: Video Storytelling

Creativity is a recurring part of the conversation when it comes to video content and partner relationships. There are quite a few questions you’ll face when looking to get “creative”.

Begin by doing your own research, grab inspiration from others and most importantly brainstorm with your creative team. Answer these basic questions that will get the ball rolling when creating a video concept.

  • What is the core message you want to convey?
  • Who is your audience?
  • What concepts make sense and how to apply them?

Our team tackles these questions from what they have learned from past experiences and what keeps them moving forward.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Head of Video Services

Meet our entire team.

Lights, camera, construction! We are excited about the special edition of the Hive Life podcast taking you behind-the-scenes of the seven episode series with Pike Properties.

Two Charlotte-born companies are documenting the homebuilding process in Charlotte with an HGTV-like look at all of the action. From acquisition and demo, to construction and staging, Pike Properties and Spiracle Media are showcasing the process from start to finish. The whole experience has been amazing and we can’t wait to share it with everyone.

We are just one week away from the release of the Building Charlotte webisode series. The first of seven episodes that will begin airing on Tuesday, September 4th.

For more visit: www.buildingcharlotte.com

Click here to download the podcast on iTunes!

On this episode:

Anthony Moore, Co-founder of Pike Properties
Matt Connolly, Co-founder of Pike Properties

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

We are thrilled to have one of our partners and good friends, Jarian Kerekes, join us on The Hive Life podcast.

Jarian is the Senior Director of Corporate Social Responsibility at TIAA. Prior to working at TIAA, Jarian spent the majority of his career in sports marketing roles. His passion is contagious!

In this episode, we cover multiple topics from his work at the NBA, to TIAA’s latest “big” project, plus personal insight into what motivates him every day.

Click here to download on iTunes!

On this episode:

Jarian Kerekes, Senior Director of Corporate Social Responsibility at TIAA

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

For some marketers and decision-makers, getting a video content strategy off the ground can seem like a daunting task.

  • Where do you start?
  • What type of content is best?
  • Is video a good investment?

The team at Spiracle Media digs in to answer some of these basic and in-depth questions. These are all are extra important when considering using video content.

Whether you are turning to video to tell your company’s story or to educate your audience on the product or service you provide. Video is a powerful tool that can connect with your audience on a different level than other mediums.

(Download on iTunes)

We are a team of former journalists, storytelling is our business. We are here to answer these questions for you. Let’s get the conversation started!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Please join us in welcoming our very first guest to The Hive Life, Molly Thompson.

Molly is the Vice President of Public Relations and Communications at the YMCA of Greater Charlotte. We have had the pleasure of working with Molly and her team for a number of years, creating video content for YMCA events and fundraising initiatives.

Video is a powerful tool in many different areas of business, more specifically in public relations.

In Episode 1, Spiracle Media sits down with Molly to dive deeper into the importance of video storytelling in the public relations industry and how she tells stories for one of the largest YMCA’s in the country.

 

 

On this episode:

Molly Thompson, VP of PR & Communications at the YMCA of Greater Charlotte

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Storytelling Overview

When we hear the words video storytelling, our mind most likely defaults to long-form storytelling. There are many applications for using this device and it’s still the best way to connect with characters and storylines. Long-form pieces are great in an epidsode format, at an event or during a sales meeting. These can be powerful ways of connecting with a specific audience.

On the flip side, shorter videos generate strong results as well. We know that utilizing shorter content to drive traffic via social media is a big deal. Our ongoing project with Queens University of Charlotte is a great example. The marketing team at Queens was looking for short, dynamic videos. One of the videos featured the MBA program.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to reach a younger audience. It’s goal was to showcase the hustle and bustle of life and why the MBA program is a viable option within the midst of that chaos. Planning is the most important part of any production. It is something that can’t be underestimated and serves as a catalyst for going from good to great on the execution side.

The Execution

The use of quick cuts and natural sound was imperative. Each video in the series will take on it’s own personality depending on the audience and messaging. Using your time wisely is extra important when working with an abbreviated window. Every second counts especially off the top.

Check out more of our partners or visit our Vimeo page.