Tag: Video Storytelling

A majority of marketers are guilty of creating content for the sole purpose of promotion. Using purposeful content to showcase your personality and connect with your audience on a deeper level can be extremely effective. Consider adding one of these five storytelling ideas to one of your upcoming content marketing campaigns. 

“Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.”

– “Building A Story Brand” by Donald Miller

Your Brand Story

Likely you have told your partners and prospective clients what you do and where you work countless times. But have you described your brand through a storytelling point of view? Build a story around your brand that resonates with your audience. Similar to a movie, map out the narrative, characters, and any challenges along the way.

What is your brand all about? What makes you different from your competitors? Tell the story of how your business began to where it is now.

Go into detail or keep it simple. 

We created this piece to capture both the story and impact EVERFI has made over its first 10 years in business. 

Behind the Scenes

Who doesn’t want to see what goes on behind the scenes? There is a reason at the end of a movie, there are clips of bloopers and behind the scenes antics. When giving your audience a look at what goes on in the background, it makes your company more human, more personable, and hopefully your customer likes you more for allowing them to go inside the ropes.

Make it funny, entertaining, or knowledgeable.

The employees at Olde Mecklenburg Brewery explain just how their beer is brewed, why they chose Charlotte as their home base, and much more during this laid back conversation.

Focus on The Customer

Focusing on your customer 9 times out of 10 will be in your favor. Your audience wants to know what you can do for them, success stories, and feel good content. This is a classic problem and solution approach. Your customer has a problem and you are the hero with the solution.

Build a story that focuses on how your customer can benefit from working with your company.

In this video example, WeWork does a fantastic job of showing what they can do for their customer. They present their value. In the end, the service they provide at WeWork makes their customers lives much easier. Don’t you see how a video like this could be beneficial for your company?

Your Vision for the Future

Expressing your vision through video gives your audience a way to understand, visualize, and map out the future of what your company is looking to achieve. Whether it’s a new product, service, or location. Video is the best way to tell the story of your future.

A perfect way to do this is to build momentum leading up to the launch. Map out the next steps, goals, and vision. Turn this into a video, infographic, or another visual to excite your customer about the future of what your company is doing.

Junior Achievement came to us to produce a video to support “Build on Opportunity.” This featured some of Charlotte’s heavy hitters in the business world and allowed them to share their thoughts on the impact that Junior Achievement will make in their a new facility.

A Company Culture Piece

Tell the story about the people behind the company. 

Giving a little insight into everyday life can make your company more relatable to potential employees and prospective clients. Take your audience on an office tour. Showcase a day in the life of a select few employees. There are many ways you can show who you are as a company from an employee perspective. 

An example of this is with our partner, EVERFI. We traveled to their Georgetown headquarters as well as miscellaneous locations across the country to craft a story about the people behind the company.

This video is used to provide background information to potential partners and employees.

We have worked with Queens University to create compelling, impactful storytelling pieces for their university over the last several years. Spiracle works hand in hand with the marketing and communications team to produce video content for events, fundraising initiatives, and marketing campaigns.

Every year we deliver a feature for the annual Royal Society event. This event celebrates the donors who contribute to providing hundreds of students with the opportunity to attend Queens University. We always enjoy producing content for this celebration. This year was no exception.

When our team heard Gretchen’s story, we were immediately moved to dive deeper into who she is. Gretchen is such an inspiring individual who not only left an impact on the students and faculty at Queens but also with us at Spiracle Media.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to impact the audience with emotion. The goal was to showcase the struggle Gretchen goes through in everyday life and how that struggle has paved a way to her future success.

The Execution

During pre-production, our team interviewed Gretchen and really got to know her life’s journey in more detail. This set us up for success in the production process. Often people forget how important the steps are before the project begins. We knew after we spoke with Gretchen the creative path to take. Watch the Royal Society feature below.

Visit our Vimeo page to view more of our work.

Creativity is a recurring part of the conversation when it comes to video content and partner relationships. There are quite a few questions you’ll face when looking to get “creative”.

Begin by doing your own research, grab inspiration from others and most importantly brainstorm with your creative team. Answer these basic questions that will get the ball rolling when creating a video concept.

  • What is the core message you want to convey?
  • Who is your audience?
  • What concepts make sense and how to apply them?

Our team tackles these questions from what they have learned from past experiences and what keeps them moving forward.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Head of Video Services

Meet our entire team.

Lights, camera, construction! We are excited about the special edition of the Hive Life podcast taking you behind-the-scenes of the seven episode series with Pike Properties.

Two Charlotte-born companies are documenting the homebuilding process in Charlotte with an HGTV-like look at all of the action. From acquisition and demo, to construction and staging, Pike Properties and Spiracle Media are showcasing the process from start to finish. The whole experience has been amazing and we can’t wait to share it with everyone.

We are just one week away from the release of the Building Charlotte webisode series. The first of seven episodes that will begin airing on Tuesday, September 4th.

For more visit: www.buildingcharlotte.com

Click here to download the podcast on iTunes!

On this episode:

Anthony Moore, Co-founder of Pike Properties
Matt Connolly, Co-founder of Pike Properties

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

We are thrilled to have one of our partners and good friends, Jarian Kerekes, join us on The Hive Life podcast.

Jarian is the Senior Director of Corporate Social Responsibility at TIAA. Prior to working at TIAA, Jarian spent the majority of his career in sports marketing roles. His passion is contagious!

In this episode, we cover multiple topics from his work at the NBA, to TIAA’s latest “big” project, plus personal insight into what motivates him every day.

Click here to download on iTunes!

On this episode:

Jarian Kerekes, Senior Director of Corporate Social Responsibility at TIAA

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

For some marketers and decision-makers, getting a video content strategy off the ground can seem like a daunting task.

  • Where do you start?
  • What type of content is best?
  • Is video a good investment?

The team at Spiracle Media digs in to answer some of these basic and in-depth questions. These are all are extra important when considering using video content.

Whether you are turning to video to tell your company’s story or to educate your audience on the product or service you provide. Video is a powerful tool that can connect with your audience on a different level than other mediums.

(Download on iTunes)

We are a team of former journalists, storytelling is our business. We are here to answer these questions for you. Let’s get the conversation started!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Please join us in welcoming our very first guest to The Hive Life, Molly Thompson.

Molly is the Vice President of Public Relations and Communications at the YMCA of Greater Charlotte. We have had the pleasure of working with Molly and her team for a number of years, creating video content for YMCA events and fundraising initiatives.

Video is a powerful tool in many different areas of business, more specifically in public relations.

In Episode 1, Spiracle Media sits down with Molly to dive deeper into the importance of video storytelling in the public relations industry and how she tells stories for one of the largest YMCA’s in the country.

 

 

On this episode:

Molly Thompson, VP of PR & Communications at the YMCA of Greater Charlotte

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Storytelling Overview

When we hear the words video storytelling, our mind most likely defaults to long-form storytelling. There are many applications for using this device and it’s still the best way to connect with characters and storylines. Long-form pieces are great in an epidsode format, at an event or during a sales meeting. These can be powerful ways of connecting with a specific audience.

On the flip side, shorter videos generate strong results as well. We know that utilizing shorter content to drive traffic via social media is a big deal. Our ongoing project with Queens University of Charlotte is a great example. The marketing team at Queens was looking for short, dynamic videos. One of the videos featured the MBA program.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to reach a younger audience. It’s goal was to showcase the hustle and bustle of life and why the MBA program is a viable option within the midst of that chaos. Planning is the most important part of any production. It is something that can’t be underestimated and serves as a catalyst for going from good to great on the execution side.

The Execution

The use of quick cuts and natural sound was imperative. Each video in the series will take on it’s own personality depending on the audience and messaging. Using your time wisely is extra important when working with an abbreviated window. Every second counts especially off the top.

Check out more of our partners or visit our Vimeo page.