Tag: Video

We are excited to welcome our next guest to the Hive Life podcast, Danny Decker.

Danny is a speaker, author, marketer, and entrepreneur. He co-founded Spotlight Branding, a company focusing on helping lawyers better market their law firms. Recently, he sold his portion of the company to his partner.

Now, he is focusing on pursuing his other passions. One being the host of his new podcast, Marketing Simplified, where you’ll find him talking about topics like “How to Sharpen Your Marketing Message” and “Why Referrals are the Best Way to Grow“. When Danny isn’t hosting his podcast, he is actively writing, going on speaking engagements, and teaching business owners how to build and grow their businesses.

In this episode, we dive into a Q&A session with Danny who enthusiastically shares his marketing expertise. Whether it’s through video, social media, or e-newsletters, you are bound to grab a few key takeaways from our conversation.

Listen to the full discussion below or click here to download on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Danny Decker, Entrepreneur and Speaker

Meet our entire team.

We have worked with Queens University to create compelling, impactful storytelling pieces for their university over the last several years. Spiracle works hand in hand with the marketing and communications team to produce video content for events, fundraising initiatives, and marketing campaigns.

Every year we deliver a feature for the annual Royal Society event. This event celebrates the donors who contribute to providing hundreds of students with the opportunity to attend Queens University. We always enjoy producing content for this celebration. This year was no exception.

When our team heard Gretchen’s story, we were immediately moved to dive deeper into who she is. Gretchen is such an inspiring individual who not only left an impact on the students and faculty at Queens but also with us at Spiracle Media.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to impact the audience with emotion. The goal was to showcase the struggle Gretchen goes through in everyday life and how that struggle has paved a way to her future success.

The Execution

During pre-production, our team interviewed Gretchen and really got to know her life’s journey in more detail. This set us up for success in the production process. Often people forget how important the steps are before the project begins. We knew after we spoke with Gretchen the creative path to take. Watch the Royal Society feature below.

Visit our Vimeo page to view more of our work.

In Episode 6 of the Hive Life, we welcome Thomas Wilson into the studio to talk drones. Thomas is the Director of Drone Operations at Aerial Buzz, powered by Spiracle Media. His enthusiasm for all things drone is contagious and makes you want to learn more.

Did you know that extensive safety regulations come with flying a drone? The FAA has cracked down in recent years, due to the popularity of both personal and professional drone use. There is a lot of background work that goes into getting those beautiful aerial shots, from getting a professional license to securing the air space you’re allowed to occupy.

Thomas also talks about some of his favorite projects since becoming a part of the Spiracle Media team. The most recent project was with the YMCA of Greater Charlotte. Thomas spent time at Lake Norman, capturing action shots of the adaptive water skiing program. He captured a beautiful photo of the sunset (below).

Lake Norman

For more information on Aerial Buzz, visit the website here.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Thomas Wilson, Director of Drone Operations

Meet our entire team.

Creativity is a recurring part of the conversation when it comes to video content and partner relationships. There are quite a few questions you’ll face when looking to get “creative”.

Begin by doing your own research, grab inspiration from others and most importantly brainstorm with your creative team. Answer these basic questions that will get the ball rolling when creating a video concept.

  • What is the core message you want to convey?
  • Who is your audience?
  • What concepts make sense and how to apply them?

Our team tackles these questions from what they have learned from past experiences and what keeps them moving forward.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Head of Video Services

Meet our entire team.

Lights, camera, construction! We are excited about the special edition of the Hive Life podcast taking you behind-the-scenes of the seven episode series with Pike Properties.

Two Charlotte-born companies are documenting the homebuilding process in Charlotte with an HGTV-like look at all of the action. From acquisition and demo, to construction and staging, Pike Properties and Spiracle Media are showcasing the process from start to finish. The whole experience has been amazing and we can’t wait to share it with everyone.

We are just one week away from the release of the Building Charlotte webisode series. The first of seven episodes that will begin airing on Tuesday, September 4th.

For more visit: www.buildingcharlotte.com

Click here to download the podcast on iTunes!

On this episode:

Anthony Moore, Co-founder of Pike Properties
Matt Connolly, Co-founder of Pike Properties

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

We are thrilled to have one of our partners and good friends, Jarian Kerekes, join us on The Hive Life podcast.

Jarian is the Senior Director of Corporate Social Responsibility at TIAA. Prior to working at TIAA, Jarian spent the majority of his career in sports marketing roles. His passion is contagious!

In this episode, we cover multiple topics from his work at the NBA, to TIAA’s latest “big” project, plus personal insight into what motivates him every day.

Click here to download on iTunes!

On this episode:

Jarian Kerekes, Senior Director of Corporate Social Responsibility at TIAA

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

For some marketers and decision-makers, getting a video content strategy off the ground can seem like a daunting task.

  • Where do you start?
  • What type of content is best?
  • Is video a good investment?

The team at Spiracle Media digs in to answer some of these basic and in-depth questions. These are all are extra important when considering using video content.

Whether you are turning to video to tell your company’s story or to educate your audience on the product or service you provide. Video is a powerful tool that can connect with your audience on a different level than other mediums.

(Download on iTunes)

We are a team of former journalists, storytelling is our business. We are here to answer these questions for you. Let’s get the conversation started!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

We recently teamed up with Lowe’s to create an spot for their new augmented reality technology.

The “View in your Space” feature, available through the Lowe’s app, allows customers to style their home with products to help visualize before buying a big purchase.

Our team spent a lot of time on the pre-production side, brainstorming, and creating storyboards based off the script provided by the Lowe’s team. The goal was to bring the app to life in this quick promotional video.

What We Did:

  • Video Production
  • Voiceover
  • Storyboards
  • Graphical Treatment

Check out more of our work or visit our Vimeo page.

Please join us in welcoming our very first guest to The Hive Life, Molly Thompson.

Molly is the Vice President of Public Relations and Communications at the YMCA of Greater Charlotte. We have had the pleasure of working with Molly and her team for a number of years, creating video content for YMCA events and fundraising initiatives.

Video is a powerful tool in many different areas of business, more specifically in public relations.

In Episode 1, Spiracle Media sits down with Molly to dive deeper into the importance of video storytelling in the public relations industry and how she tells stories for one of the largest YMCA’s in the country.

 

 

On this episode:

Molly Thompson, VP of PR & Communications at the YMCA of Greater Charlotte

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Storytelling Overview

When we hear the words video storytelling, our mind most likely defaults to long-form storytelling. There are many applications for using this device and it’s still the best way to connect with characters and storylines. Long-form pieces are great in an epidsode format, at an event or during a sales meeting. These can be powerful ways of connecting with a specific audience.

On the flip side, shorter videos generate strong results as well. We know that utilizing shorter content to drive traffic via social media is a big deal. Our ongoing project with Queens University of Charlotte is a great example. The marketing team at Queens was looking for short, dynamic videos. One of the videos featured the MBA program.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to reach a younger audience. It’s goal was to showcase the hustle and bustle of life and why the MBA program is a viable option within the midst of that chaos. Planning is the most important part of any production. It is something that can’t be underestimated and serves as a catalyst for going from good to great on the execution side.

The Execution

The use of quick cuts and natural sound was imperative. Each video in the series will take on it’s own personality depending on the audience and messaging. Using your time wisely is extra important when working with an abbreviated window. Every second counts especially off the top.

Check out more of our partners or visit our Vimeo page.