Demetri grew up in a small town, Kingstree, SC, where his father introduced him to his very first camera. He would record small chores around the house to eventually create stories for others. During his college career, he studied Mass Communication with an emphasis on Broadcast Journalism. However, upon graduating, Demetri had other plans in mind. He wanted to pursue a career in video production. Demetri joined Spiracle Media after seven years of producing video content for a privately owned software company and providing freelance services to help others in his community bring their visions to life with video.