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Has the thought of becoming an entrepreneur ever crossed your mind? Do you have thousands of questions running through your head – where to begin, what if I fail, how do I get my new business noticed?

If you’re thinking of starting your own business – this podcast is a must listen!

Mac Lackey joins us in the latest episode of the Hive Life. Mac is a native Charlottean who has successfully built and sold five of his companies. He is extremely knowledgeable when it comes to starting a business and during this episode he gives listeners constructive advice during our Q&A.

We discuss what the Charlotte entrepreneurial landscape looks like in this banking focused city. During our conversation, we also dive into why Mac finds video content and social media so important to his brand.

Listen to the full conversation below or click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Mac Lackey, Entrepreneur & Investor

Meet our entire team.

A majority of marketers are guilty of creating content for the sole purpose of promotion. Using purposeful content to showcase your personality and connect with your audience on a deeper level can be extremely effective. Consider adding one of these five storytelling ideas to one of your upcoming content marketing campaigns. 

“Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.”

– “Building A Story Brand” by Donald Miller

Your Brand Story

Likely you have told your partners and prospective clients what you do and where you work countless times. But have you described your brand through a storytelling point of view? Build a story around your brand that resonates with your audience. Similar to a movie, map out the narrative, characters, and any challenges along the way.

What is your brand all about? What makes you different from your competitors? Tell the story of how your business began to where it is now.

Go into detail or keep it simple. 

We created this piece to capture both the story and impact EVERFI has made over its first 10 years in business. 

Behind the Scenes

Who doesn’t want to see what goes on behind the scenes? There is a reason at the end of a movie, there are clips of bloopers and behind the scenes antics. When giving your audience a look at what goes on in the background, it makes your company more human, more personable, and hopefully your customer likes you more for allowing them to go inside the ropes.

Make it funny, entertaining, or knowledgeable.

The employees at Olde Mecklenburg Brewery explain just how their beer is brewed, why they chose Charlotte as their home base, and much more during this laid back conversation.

Focus on The Customer

Focusing on your customer 9 times out of 10 will be in your favor. Your audience wants to know what you can do for them, success stories, and feel good content. This is a classic problem and solution approach. Your customer has a problem and you are the hero with the solution.

Build a story that focuses on how your customer can benefit from working with your company.

In this video example, WeWork does a fantastic job of showing what they can do for their customer. They present their value. In the end, the service they provide at WeWork makes their customers lives much easier. Don’t you see how a video like this could be beneficial for your company?

Your Vision for the Future

Expressing your vision through video gives your audience a way to understand, visualize, and map out the future of what your company is looking to achieve. Whether it’s a new product, service, or location. Video is the best way to tell the story of your future.

A perfect way to do this is to build momentum leading up to the launch. Map out the next steps, goals, and vision. Turn this into a video, infographic, or another visual to excite your customer about the future of what your company is doing.

Junior Achievement came to us to produce a video to support “Build on Opportunity.” This featured some of Charlotte’s heavy hitters in the business world and allowed them to share their thoughts on the impact that Junior Achievement will make in their a new facility.

A Company Culture Piece

Tell the story about the people behind the company. 

Giving a little insight into everyday life can make your company more relatable to potential employees and prospective clients. Take your audience on an office tour. Showcase a day in the life of a select few employees. There are many ways you can show who you are as a company from an employee perspective. 

An example of this is with our partner, EVERFI. We traveled to their Georgetown headquarters as well as miscellaneous locations across the country to craft a story about the people behind the company.

This video is used to provide background information to potential partners and employees.

We recently wrapped up our first web series, Building Charlotte, produced and distributed by Spiracle Media.

In Episode 8 of our podcast, The Hive Life, we talk through the key takeaways, successes and what we would change in the future when it comes to producing a series. It’s safe to say our team learned a lot throughout the process.

Building Charlotte is a seven episode series, highlighting the good, the bad, and the unknown surprises from building a home from the ground up. Our team was there filming every step of the way while Pike Properties was constructing a luxury home in the Cotswold neighborhood of Charlotte, North Carolina.

Listen to the full conversation below or click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Director of Video Services

Meet our entire team.

We are excited to welcome our next guest to the Hive Life podcast, Danny Decker.

Danny is a speaker, author, marketer, and entrepreneur. He co-founded Spotlight Branding, a company focusing on helping lawyers better market their law firms. Recently, he sold his portion of the company to his partner.

Now, he is focusing on pursuing his other passions. One being the host of his new podcast, Marketing Simplified, where you’ll find him talking about topics like “How to Sharpen Your Marketing Message” and “Why Referrals are the Best Way to Grow“. When Danny isn’t hosting his podcast, he is actively writing, going on speaking engagements, and teaching business owners how to build and grow their businesses.

In this episode, we dive into a Q&A session with Danny who enthusiastically shares his marketing expertise. Whether it’s through video, social media, or e-newsletters, you are bound to grab a few key takeaways from our conversation.

Listen to the full discussion below or click here to download on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Danny Decker, Entrepreneur and Speaker

Meet our entire team.

Spiracle Media is excited to announce we have been featured as a leading creative agency in Clutch’s 2018 Global Awards! The B2B ratings & reviews platform released its annual awards listings of the top service providers across the world.

As an award-winning full-service video content agency located in Charlotte, North Carolina. We have nearly 10 years of experience, creating beautiful, unique, and engaging content for partners all across the US. We produce high-quality projects for a range of small and large companies.

We love to tell our partner’s stories in a way that gains their audience’s trust and respect. Our creativity combined with our customer service earned us a spot as a leader in the 2018 Top Global Agencies on Clutch.co.

Earlier this year, we announced our inclusion as a top video production agency in Charlotte, and now we’re psyched to be featured globally among top video production agencies.

“Since they joined the platform in mid-2018, we’ve been consistently impressed by their past work and by what they’re clients have had to say,” said Clutch analyst, Katie Wonders. “Spiracle has consistently demonstrated their ability to create impactful creative work for their clients.”

Want to learn more about what we do? Check out our work, and our featured portfolio on the Manifest, Clutch’s sister-site dedicated to creating a comprehensive B2B buyers’ guide.

Thanks to all those who’ve taken the time to review our work, and here’s to an even bigger and better 2019!

Spiracle Media, a video content agency that specializes in storytelling, is honored to be one of the finalists for the 2018 Charlotte Business Journal Fast 50 awards.

The Charlotte Business Journal’s Fast 50 awards showcases the Charlotte area’s fastest growing private companies.

Winners are determined by dollar and percentage growth in revenue during a three-year period. The annual Fast 50 award recognizes 50 companies in the Charlotte region with outstanding growth, entrepreneurial and leadership qualities.

“I continue to be amazed at what Spiracle Media has accomplished. It’s a testament to our partners, team members and our dedication to treating people the right way,” says Jarod Latch, Co-Founder and Director of Creative Content, “Joining other deserving businesses on the Fast 50 serves as motivation and encourages hopeful anticipation for what’s to come.”

“We’ve spent the past 8 years growing our business as Charlotte’s Storytellers, now to be on a list with such amazing companies, we are honored,” says Tim Baier, Co-Founder and Director of Business Development, “Growth has been important, but growth the right way has been the goal. We are extremely excited for the future.”

Spiracle Media was founded in 2011 by co-founders Tim Baier and Jarod Latch. Since day one, we have been telling stories that support the voice of our partners. We wouldn’t be here without our loyal partners and talented, award-winning team.

The final rankings will be revealed at an awards ceremony on December 6, 2018. Stay tuned to see where we stand.

Spiracle Media is thrilled to announce we’ve been selected as the No. 2 Best Place to Work by the Charlotte Business Journal. Nominated in the Small Business category, among 20+ other outstanding Charlotte companies.

The Charlotte Business Journal’s Best Places to Work Awards recognize companies whose benefits, policies and practices are the best in the region.

“We’ve won many awards over the years, but this might be one of the most important ones yet,” says Tim Baier, co-founder and Director of Business Development, “We set the goal of creating a strong work-life balance to allows our team to produce high-quality storytelling and that’s what has happened. We value our team and our partners as relationships drive success.”

We are proud to be recognized for this award because it’s based solely on employee feedback. Our team completed surveys to share what it’s really like to work at Spiracle. From the company culture, employee benefits and work-life balance, Spiracle Media stood out among other local businesses.

Jarod Latch, Co-Founder and Director of Creative Content said it best, “The creation of a positive environment where everyone supports, grows and works together has always been a top priority. From day one, we wanted to cultivate a culture that combined opportunity with quality of life. That’s something we must always maintain.”

spiracle-media

A few Spiracle employees enjoying the Best Places to Work event at Top Golf.

We have worked with Queens University to create compelling, impactful storytelling pieces for their university over the last several years. Spiracle works hand in hand with the marketing and communications team to produce video content for events, fundraising initiatives, and marketing campaigns.

Every year we deliver a feature for the annual Royal Society event. This event celebrates the donors who contribute to providing hundreds of students with the opportunity to attend Queens University. We always enjoy producing content for this celebration. This year was no exception.

When our team heard Gretchen’s story, we were immediately moved to dive deeper into who she is. Gretchen is such an inspiring individual who not only left an impact on the students and faculty at Queens but also with us at Spiracle Media.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to impact the audience with emotion. The goal was to showcase the struggle Gretchen goes through in everyday life and how that struggle has paved a way to her future success.

The Execution

During pre-production, our team interviewed Gretchen and really got to know her life’s journey in more detail. This set us up for success in the production process. Often people forget how important the steps are before the project begins. We knew after we spoke with Gretchen the creative path to take. Watch the Royal Society feature below.

Visit our Vimeo page to view more of our work.

In Episode 6 of the Hive Life, we welcome Thomas Wilson into the studio to talk drones. Thomas is the Director of Drone Operations at Aerial Buzz, powered by Spiracle Media. His enthusiasm for all things drone is contagious and makes you want to learn more.

Did you know that extensive safety regulations come with flying a drone? The FAA has cracked down in recent years, due to the popularity of both personal and professional drone use. There is a lot of background work that goes into getting those beautiful aerial shots, from getting a professional license to securing the air space you’re allowed to occupy.

Thomas also talks about some of his favorite projects since becoming a part of the Spiracle Media team. The most recent project was with the YMCA of Greater Charlotte. Thomas spent time at Lake Norman, capturing action shots of the adaptive water skiing program. He captured a beautiful photo of the sunset (below).

Lake Norman

For more information on Aerial Buzz, visit the website here.

Click here to download the podcast on iTunes!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
Thomas Wilson, Director of Drone Operations

Meet our entire team.

We are at the halfway mark in our Building Charlotte series. We hope you, as our audience, have enjoyed it as much as we have in making the series.

In Episode 4, the house continues to add to its character both inside-and-out. The outside gets a fresh wrap, while the inside gets all the hardwood it can handle. Pike Properties worked with James Hardie on the siding of the home.

In construction, delays are a reality and they begin to show their ugly head in this installment of Building Charlotte. Watch the drama unfold in the latest episode!

“We put more into a house because I don’t like stamping out something that’s the same every time,” says Matt Connolly , Co-Founder of Pike Properties and the show’s co-host. “It’s a nice feeling to think about the impact we make on the community by doing something we love.”

The webisode series pledges to give viewers a behind-the-scenes seat to the building of a 6,000 square foot Cotswold home. That means viewers will experience the highs and lows of everything from design and demo to insurance, sheetrock and siding.

“Building Charlotte is a soup to nuts look at the process of building a Pike Property house,” says Jarod Latch , Co-Founder and Director of Creative Content at Spiracle Media. “We like to say it’s HGTV mixed with a dose of reality to what actually goes into building a home here. We’ve always been fans of seeing finished products, but getting a real look at what it takes to build a home from scratch pulls back the curtain like never before.”

On why the guys of Pike Properties decided to to create a web series with Spiracle Media, Co-Founder Anthony Moore said “ In our opinion the future of media is already here and it’s on the web. Print, TV, and radio doesn’t seem to have the lastability that a web series can have. It’s also a very unique way to showcase the process of building and the unknowns that go along with it. Sharing what we do on a daily basis on a global platform is really exciting for us.”

To Tim Baier, Co-Founder of Spiracle Media, the decision to partner with Pike Properties came naturally as he stated “when you walk into a Pike Properties home, you immediately feel like it could be your home.” He also went on to say that “the attention to detail and the creative use of space really sets these guys apart from other builders in the market. When we met Matt and Anthony, we knew telling their story would be so valuable for the Charlotte market. They’re two entrepreneurs that have put in the work to make a reputable company that is changing the communities they work in.”

Additional info can be found at www.buildingcharlotte.com.

Those interested in keeping up with the series can also follow along on YouTube, Facebook, and Instagram.

Listen to the latest edition of the Hive Life podcast as we go behind the curtain with the Pike Properties team to discuss multiple topics related to the series.