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When planning video content for your marketing campaigns, one of the first decisions you’ll have to make is “Should I script my videos?” Here’s a quick breakdown on what to consider when making the decision between a scripted and non scripted video.


Where scripted videos make sense:

  • Commercials
  • Animated video
  • Explainer videos
  • How-to videos

Benefits and key considerations with scripted video:

  • Pre-production is a must!

One of the most important aspects in scripted videos are the amount of pre-production needs to be done beforehand. Creative meetings with key stakeholders, writing the script, hiring cast, planning the production shoot day, etc.

  • Limited time during the shoot day – timelines are necessary

With that being said, there is so much planning in advance that when the shoot day comes everything is locked-in. There’s little to no wiggle room in gathering extra shots, everything is planned down to the minute. Have a last minute change? It will be difficult to rework everything you already created.

  • You’re in control of the message

One significant advantage with a pre-scripted video is that you have more control over the message you want to convey to your audience. Since everything is done ahead of time in the pre-production meetings, the messaging, timeline and all other details are already laid out.

  • What is the key takeaway you want your audience to feel after watching the video?

Are you looking to get a certain emotion from your audience? Let’s say you want to make viewers laugh – scripted video is the way to go. In interview style videos, you can’t really achieve humor as well as you can with planning a script, going over jokes, etc.


Non Scripted

Where unscripted videos make sense:

  • Storytelling
  • Corporate overview
  • Brand story
  • Company culture

Benefits and key considerations with unscripted videos:

  • Authenticity

Non scripted videos brings authenticity. When going into an interview and the production crew begins asking questions, there becomes a genuine conversation captured. Other emotions and a variety of answers to questions could arise that never would have otherwise. The story unfolds naturally in the case of a non scripted video.

  • Allot for extra time

Give yourself extra time, aside from the interview, to capture the b-roll. The b-roll supports the interview and plays over the sound.

  • Be clear of the direction you want to go – or let the video production team lead the creative

When it comes to non scripted, the creative direction falls more  on the video production crew and video editors. Unlike scripted videos, the video crew is the one getting the interviews, capturing b-roll, and then ultimately going through the hours of content to create the video. Have a clear vision of the direction you want your video to go, the more the editors know, the easier it is for them to craft the perfect story for you.

  • Extra Content

With non scripted content, there will be many questions asked in the interview and the video will probably use just ¼ of what was said. This creates a ton of extra video content that could be used in the future.


Interested in creating video content for your business? Contact us today!

Around the holidays, marketing can tend to be an afterthought – but it shouldn’t be. Here are five content marketing ideas to use toward the end of the year to create valuable content for your audience. 

Year in Review

A lot happens within the year. 365 days of work accomplishments, completed projects, new hires, and the list goes on. A year in review is a great way to wrap things up with a bow. Write a summary or list of your companies accomplishments in a blog post. Then recreate the blog post into a newsletter to send out before everyone departs for the holidays. Get creative and make a fun video speaking to what your company achieved over the course of the year. 

There are many creative ways you can turn your year in review into an engaging piece of content. A snippet that your clients and audience will enjoy reading. 

What to look forward to in the new year

Similar to what the year in review is, create a summary or list of what your company is looking forward to in the new year. 

Is your company making any improvements that your clients should know about? Are you moving offices? Maybe you’re adding new employees? Announce it now! Spread the word through an email newsletter, direct mail, or social media. Once the holidays are over – remind your audience again about what’s to come in the new year.

Giving Back for the Holidays

The holidays are an especially great time to give back to others that are less fortunate. Organize a day of giving back within your community. There is truly nothing better than giving back, whether it’s through Habitat for Humanity, collecting canned goods, or donating clothes from your closet. Create and capture content via video or photos – then share your charitable contributions with your audience. Maybe it will inspire others to do the same. 

Trends of the Year

What trends were front and center during the year? Share news, stats, videos, etc. Keep your clients up-to-date with what’s been going on within your industry. Additionally, include what has been going on internally within your business.

You are inundated by what you do on a daily basis, but your clients don’t always know the latest trends or the trends that are no longer in play. Send them off into the new year with more knowledge than they had before. Bonus points for adding predictions for the next year! 

Re-Share Content

Rounding out content marketing ideas for the end of the year with re-sharing previous content. Re-sharing is always a good idea, as long as it’s not over done. It has the potential to reach new people in your audience, because when you share content, not everyone is on that specific platform or visiting your website to see it.

A few ideas on what to re-share:

  • Most read blog post
  • Videos with the most views and engagement
  • Top liked Instagram post
  • Most listened to podcast episode

The impact of video storytelling often hinges on the characters and in many cases, comes down to how well these characters tell their story on camera. This can present a number of challenges and create some anxiety.

How should you approach and conduct an interview to put yourself and your subject in the best position to succeed? We are sharing five things to remember when conducting on camera interviews.

Share Topics, Not Questions

Some of the anxiety on the interviewee side is related to the unknown. The unknown being the questions. If individuals are already uncomfortable on camera, they tend to over prepare or try to memorize. This is the worst thing that can happen. Memorization is a recipe for disaster. Mess up one word, mess up the whole delivery.

I suggest being very weary of sharing the actual questions. Instead, share general topics or conduct a pre call to talk through the goals of the piece. There will be certain scenarios where higher ups request the questions for legal purposes. In that case, hand them over — but make that a last resort.

Make it Conversational

If you are taking the interview style approach, make it as conversational as possible. This starts with reminding the interviewee that they will be looking at you instead of the camera.

Some of the normal tactics of strong communication apply here. Make eye contact while using a relaxed delivery. This will put the subject at ease. The last thing you want is a nervous subject. That nervousness will be felt directly by the viewer and will strangle getting great answers.

Don’t Check Boxes

Listen to your interviewee. What I mean by that is to ask the question, engage and have a conversation. Too many times I have seen interviewers stare at their sheet of questions with the goal of simply checking off the questions answered. If you’re staring at your questions, you’re not truly listening. By not being engaged, this closes the door on the potential of getting emotional responses or asking your subject to elaborate on a critical part of their story.

At Spiracle Media, we focus on 4-5 points max during an interview. The rest of the time is reserved for follow ups. You should also consider asking some softball question off the top to get your subject warmed up. Save the best for last.

Ask Relevant Questions

This sounds like a given, but you would be surprised how many times our partners submit questions that have nothing to do with the story. They get wrapped up in the “who” they’re interviewing, rather than focusing on their place within the story.

There are primary and complementary interviews. Primary interviews consist of the main character(s) that will drive the story forward. Who or what is the piece about? As for complementary, these interviews provide the key support. Each serves an essential purpose within the piece. With this in mind, tailor your questions to fit the role.

Simply ask a few of the following questions to yourself. What are they speaking to? Are they the main narrator or a bridge? Are they there for one specific sound bite or multiple?

This will help guide you with question generation. Most interviews go much longer than needed because of irrelevant questions.

Do Your Homework

Prep for your interviews. This can include reviewing the interviewee’s bio or running an online search. Building this knowledge base will give you more confidence to ask the right questions. It also provides additional context. This can go a long way with generating rapport on set.

I briefly mentioned this earlier, but pre calls with your main subjects are great opportunities to build trust and gather information ahead of the shoot. This takes away much of the awkwardness in meeting a person for the first time especially if the story deals with emotional topics.


These are all things that, if implemented, will work to your advantage. The main goal of every interview shoot is to put yourself (interviewer) and the interviewee in the best possible position to succeed.

Make it fun and conversational – the viewer will notice!

You’ve created great video content – but you’re not sure where to publish it? In this article we dive into where to distribute and what type of content is best for each platform. 

Distribution is a vital part of the video process. Why? Because distribution is how you get eyeballs on your investment. It’s a must to have a distribution strategy in place at the very beginning of the planning process. 

Before taking the leap into creating video content or any content for that matter, take into consideration the buyer’s journey. What is your end goal? Is it brand awareness or are you trying to sell a product? These questions all factor into where you distribute your content. Whether it be on social media, through paid advertisement, or a video for your homepage. 

So, where is the best place to distribute your videos? We have you covered! Here is our list of the best places to post your videos. 

Your Website

This may sound a bit obvious, but surprisingly not everyone posts their videos on their website. Think about your audience’s journey on your website before posting a video on just any page. 

Depending on the type of video, think about what area of your website is the best location. Company or brand overview? Homepage or about us would be a great fit. FAQ and explainer pieces? What we do section makes the most sense. 


Your blog is the perfect resource where you can post and explain your video content. Any video topic can go on your blog, with thoughtful explanation. 

Your blog is a great place to house videos because you can then reshare these posts on LinkedIn, Facebook, or in an email marketing campaign. An added bonus of publishing videos on your blog = SEO! Google loves videos. Here is an article explaining a bit more about Google + Video = <3


If you’re a B2B company, LinkedIn is your go to platform for marketing. Posting videos on here can increase your brand awareness, especially when it’s done right. 

Every social channel is different and the video content you’re posting should mimic the viewers on that platform. When it comes to LinkedIn, most people are logging on to learn something new, read an informational article, connect with other professionals, and so on. 

This is not the platform to sell your products, leave that for other platforms. The LinkedIn audience is geared more toward learning how a product or service works and getting to know your brand. Therefore, LinkedIn is a great place to share explainer and FAQ videos while getting to know the people behind the company. 


Over half a billion people watch videos on Facebook everyday, according to this article from Forbes! That is a ton of eyeballs on video content … every single day! This is an obvious place to post your video content. Upload your videos organically, then boost them to reach even more people. With the amount of people logging onto Facebook daily, it’s a no brainer to use this platform. 


Instagram is best for short form videos that are engaging, fun and visually appealing. Since Instagram is a scrolling app, the quicker you can grab someone’s attention the better. Within a few seconds even. Make a good first impression or you won’t gain followers and you definitely won’t gain engagement. 


In a way, Twitter is similar to Instagram, where you need to attract your audience quickly. Keep these videos short.  Gifs are great option! 

If you’re posting a longer form video, use subtitles on Twitter and all social channels. When scrolling through these apps, the only way you can hear the sound is when you click on the video. Therefore, subtitles are crucial. 

Email Newsletter

Email is one of the better owned media distribution channels to utilize. Newsletters give the opportunity to distribute the most personalized content to specific audiences. 

Do you have an announcement or maybe a giveaway? Why not use a video for the reveal versus plain text. Include informational videos like the ones you post on your blog. Set yourself apart from all the other emails flooding inboxes by using video.

YouTube & Vimeo

YouTube is the second largest social media platform and if you use it right your following can grow tremendously. YouTube has become more of a community, especially with the younger generation. 

If you’re looking to this platform to be apart of a community with your audience, then your content will look a little different. Lean more toward personable, authentic, and educational content that could perhaps start a conversation. 

Vimeo is a bit different from YouTube. It is one of the largest, most popular video hosting platforms but its focus is on creativity and high end productions. 


To conclude, create a distribution strategy on the front end of your creative brainstorm session. Yes, posting video on your website is the most important – but that’s not the only area where you can gain traction. Your audience is most likely not visiting your website every day, so share your content everywhere you can, from blog posts, to social, to email. 

Learn more about how we can help in your video content creation! Contact us now!

Video has been a beneficial marketing tool for a long time. How it’s currently being used and the future of video is changing at a rapid pace. Enter Scott Peterson. Scott currently spearheads the business development efforts at Infographics. Infographics is taking information and translating it into high-end animation that is easily absorbed.

“We’ve always known that consumers are visual people and they want to hear a story. They want to be immersed in a brand – but it’s just continuing to change over and over again where people are more and more visual learners versus the written word.”

– Scott Peterson of Infographics

With a significant background in marketing and sports branding, Scott has witnessed firsthand how video has changed over the years.

Listen to this insightful episode with Scott Peterson, interview conducted by Jarod Latch and Tim Baier.

Listen to more episodes of the Hive Life Podcast on SoundCloud, iTunes or by visiting our website.

What was once a popular “how-to” article, has turned into a go-to topic for video content. Whether you’re marketing a complex software or a product, an explainer video is a powerful way to introduce and tell the story of the product you’re selling. 

An engaging, informative and fun video is a great way to grab the attention of those who might not have been interested before. Video is reaching audiences unlike any other form of content. In Aberdeen’s research report, they state “marketers who are using video are seeing 49% faster growth in revenue.” 

Big blocks of text are less effective as video is becoming increasingly more popular. More and more customers are leaning to video to learn how to use a product or service. We are sharing some tips and tricks to help you brainstorm the perfect explainer video for your business needs. 

The Different Types of Explainer Videos

– A simple FAQ to answer your customers’ questions, solve their problems and address their pain points. 

“How to” video. A breakdown on how to use your product or service. Here is an example of an animated walkthrough of how to use PandaDoc

Testimonials. Recruit your loyal fanbase. Ask your clients/customers to speak on your behalf of your product. Here is a great example from A combination of customers speaking on the ease of use and problem solving.

Demo Video. Demo the product or service, whether you’ll be live-streaming or through a previously shot video production. Show your audience how it’s used, the benefits, etc. 

-And if you can, make it funny! Who doesn’t love a little sarcastic humor to keep them entertained? Here is an funny explainer video example from Dollar Shave Club

Keep it short, engaging and informative

A short, engaging video can hook a customer instantly. Grab the attention within seconds. Make the thumbnail of the video appealing for someone to click the play button and watch the full video. 

The secret is in the name, explain(er) your product or service

Your audience is watching this video to have their questions answered, so don’t forget to answer them. A good example of solving a problem, here with TripCase Travel App. Make it an engaging and informative video. Answer your customers questions before they even have to ask them. 

Gather inspiration from brands that are doing it right.

We’ve all seen those explainer videos that have gone viral. Gather inspiration from companies that are doing it right, but don’t forget to put your own twist on it. Originality is the key to set yourself apart. 

Key Takeaways

– Keep it short and simple

– Solve the customers problem & answer their questions

– Show the product or service in action

– Make it visually appealing, it’s a video after all

– Show your brands personality

– Be informative!

Thinking about creating an explainer piece? Contact us today! We can help turn your vision into a video.

At Spiracle Media, we’re a team of former journalists that create beautiful, impactful stories that connect with your audience. We believe that everything worth doing starts with an emphasis on relationships. We work to provide our partners with an enjoyable, simple and collaborative experience that leads to purposeful video storytelling.

Clutch recently named Spiracle Media as one of the top creative agencies in the state of North Carolina. 

Clutch is a B2B platform that features top rated companies. Given their intensive research methodology, we are excited to be ranked highly on Clutch’s Charlotte Video Production Companies page. Take a look at a snapshot of our most recent review:

We have also been featured on The Manifest, Clutch’s sister site. The Manifest is a B2B firm description website that also features business news and how-to guides, including tips on effective marketing strategies for optimal return on investment, for firms to help them grow and improve.

All of us at Spiracle Media are thankful to have been named a Top Performing B2B company. We appreciate our partners who have taken the time to provide their feedback to Clutch as it has contributed to this recognition.

Let us tell your story! Contact us today.

At one time or another, we have battled the urge to be a procrastinator. People have told us “don’t wait until the last minute.” Despite the warning, some of us naturally wait until the 11th hour to spring into action. I am not that guy, but I have certainly been a poster child for the practice in the past. During this season of my life, prioritization is a necessity for survival. If you wait until the last minute, you’re cheating whatever you’re a part of.

The same is true when it comes to last minute video requests and in general, not allowing enough time for what the project deserves. Creating effective content takes a great effort and by great I mean focused. If you rush the process, chances are that you are overwhelmed by something else at the same time.

Can you give optimal focus in that scenario? Let me answer that for you. Not likely. You’re cheating your team and potentially limiting the possibilities of the content. Here are a few things that can lead to “cheating” the process.

Have Your Information Organized

Easier said than done. Last minute requests happen for a variety of reasons. Some are warranted because of factors outside of your control, but most are a result of disjointed priorities that turn into a lack of think time. If quality video content is important, treat it as such. Make time to map out what you want. Ask a few basic questions. What will it take to execute? Who is the audience? How long is the video? If this request came from the top, be a polite pest and get those individuals involved at each stage of the game.

Urgency is Reciprocal

If you do have a quick turn request and a video agency decides to take it on, respect the timeline. Your urgency is now their urgency. Workflows have been interrupted. The worst thing you can do is not meet deadlines in terms of delivering aggregate feedback. Make sure that your team is aligned and that “ALL” key stakeholders have a voice when it comes to revisions. This will maximize the small window in play. If your comments are late, that can definitely cause the timeline to slide. Accountability is a two-way street.


Respect the Ask

This is a tough one especially if you are new to creating videos. Do your best to understand what you’re asking for especially if the turnaround is tight. It’s one thing to deploy a vendor or partner to capture an event. It’s a totally different ballgame to request a three minute feature that requires trips to three cities and needs edited in two days. Is what you’re asking realistic? Huddle with a trusted and experienced video team. They’ll be able to quickly walk you through multiple scenarios because they’ve been there — done that. Plus a trusted agency always has maximum value top of mind.

Be an Active Participant

This point is relevant to the shoot day especially if you have rushed to get to this moment. Take a breath to thoroughly consider what video(s) you are producing. Do you want shorter cut-downs for social media? Are these pieces general or specific? A common request after the fact is for very “specific” sound to support a very “specific” theme. Hint: If you didn’t ask a direct question that addresses that very “specific” theme — that sound doesn’t exist.

Make sure you bring your “A” game so that you’re an active listener on shoot day while interviews are in progress. If your attention is better served elsewhere, assign a member of your team to this support role.

Plan Ahead

This is a “do your best” scenario. We all know what busy feels like, but let’s circle back to priorities. Video storytelling isn’t new and you plan all other aspects of your marketing. Video doesn’t live in a separate world. It needs to live in harmony so that it contributes to the impact of the whole. Consult with a video agency and have a brainstorm. Outline the opportunities for the next several months so that you can better prepare and diagnose opportunities.

The goal of everything we do should be to bring value to the people around us and the audience we’re trying to reach. It makes everything better. For the love of video storytelling and the sanity of all-involved, don’t cheat the process.

Find out more about our team or visit our Vimeo channel to view our latest work.

Benefits of Capturing Your Event on Video

Hosting an event is a massive undertaking! It takes months of work for one single day or weekend. You are responsible for researching venues, finding speakers, planning the event timeline, months of correspondence, finalizing the guest list, and the list goes on and on. 

Creating content for yourself tends to be an afterthought – but it shouldn’t be.

In the beginning stages of event planning, consider hiring a videographer or team. Capture content for your own business that you can use for months after with potential to reach a much larger audience. Here are some ideas on how you can use your event coverage for both external and internal use. 

External use 

Event overview

Create an overview video showcasing the best moments from your event. This can be a long or short form piece, depending on who you are sharing this with and why. Go above and beyond by also highlighting what goes into creating an event. This piece of content needs to be planned well in advance, as the clips will include behind-the-scenes planning, meetings, and day of coordination. 

An overview video can be shared with current clients, individuals that didn’t attend, or those you hope will attend next time around. Extend your event and reach for months beyond. 

Here is an example of an overview from a Google event that highlights key speakers, new software and gadgets they’ve been working on, and b-roll of attendees.

Use it to promote your next event

Excite your potential attendees with a promotional video. By capturing b-roll of your event the previous year, you can input snippets of speakers and what your guests should expect when attending your event. Video is the perfect way to promote and showcase your event. 

Once you create a promotional video highlighting the previous experience, you can then share it with the world. Share the content with other thought leaders and potential speakers. Create social cut-downs to distribute on your social media accounts. Publish the video on your upcoming events main page. 

Thank you for attending

Create a short event recap and includes a thank you message for those who attended.

The thank you message can be captured during the event with event hosts thanking the guests or a text-driven thank you message over the video. What a perfect way to show your appreciation to the speakers, special guests, and overall attendees. This is a great way to gain support, with added potential for your guests to share the message with others. 

Internal use 

Event Overview for Employees  

Create an event overview for your employees, especially those that couldn’t be there. Does your company have multiple office locations? Maybe not every employee is able to attend your events. Share the event coverage with those employees that were unable to attend. You can take it to the next level and livestream the event!

Here is an example of an event we captured using live-streaming capabilities with EVERFI Union.

You can also show these videos to new hires or potential employees as well. This provides insight into what your events look like, what they will be attending, or how they might be assisting in the future.

Review the event for changes/improvements to make for the next event

Now the event is over, you can relax for a short while until you have to begin preparing for the next event. Lucky for you, you hired a production team to capture the whole event beginning to end. The day-of is always hectic and for those overseeing an event, it’s difficult to really know how the overall experience was, from the food, to speakers, to what the tables looked like. 

Review the event with the video captured. This will help you evaluate which areas you might want to tweak, overall improvements for the next event, and areas of success you want to build on. 

Excite your employees for the next event/hype video

Similar to the overview and promotional videos for external use, this option is meant to excite your employees instead. Switch the narrative in the video to more of an internal focus. 

When you put so much time and money into an event, make sure you’re benefiting in more ways than one. Capturing your event will reap the benefits for months to come and reach a wider audience than simply those who attended. 

Check out more of our work, here.

Live streaming an event is extremely beneficial in expanding your reach beyond only the attendees. There are many benefits, but the most important aspect is audience engagement. By capturing your event on video, your content is accessible to a much broader audience.

In this project recap, AJ Chodora and Thomas Wilson join Jarod Latch to discuss the potential for live streaming events. They also talk through how events provide an opportunity to capture various types of content. In particular with the recent EVERFI UNION event, our team spent multiple days shooting and delivering multiple types of video. Some of this content was edited into recaps that were showcased the following morning.

UNION is EVERFI’s company-wide event that brings together all 550 employees from across North America. Through a series of keynotes, breakout sessions, and networking events. UNION allows employees to come together to strategize, celebrate, and focus on the future of EVERFI.

Listen to the project recap below:

Click the video to watch the event overview we created for EVERFI.

On this project recap episode:

Jarod Latch, Co-Founder & COO
AJ Chodora, Creative Video Specialist
Thomas Wilson, Director of Drone Operations & Creative Video Specialist

Meet our entire team.