The Blog


We are thrilled to have one of our partners and good friends, Jarian Kerekes, join us on The Hive Life podcast.

Jarian is the Senior Director of Corporate Social Responsibility at TIAA. Prior to working at TIAA, Jarian spent the majority of his career in sports marketing roles. His passion is contagious!

In this episode, we cover multiple topics from his work at the NBA, to TIAA’s latest “big” project, plus personal insight into what motivates him every day.

Click here to download on iTunes!

On this episode:

Jarian Kerekes, Senior Director of Corporate Social Responsibility at TIAA
Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development

Meet our entire team.

For some marketers and decision-makers, getting a video content strategy off the ground can seem like a daunting task.

  • Where do you start?
  • What type of content is best?
  • Is video a good investment?

The team at Spiracle Media digs in to answer some of these basic and in-depth questions. These are all are extra important when considering using video content.

Whether you are turning to video to tell your company’s story or to educate your audience on the product or service you provide. Video is a powerful tool that can connect with your audience on a different level than other mediums.

(Download on iTunes)

We are a team of former journalists, storytelling is our business. We are here to answer these questions for you. Let’s get the conversation started!

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

We recently teamed up with Lowe’s to create an spot for their new augmented reality technology.

The “View in your Space” feature, available through the Lowe’s app, allows customers to style their home with products to help visualize before buying a big purchase.

Our team spent a lot of time on the pre-production side, brainstorming, and creating storyboards based off the script provided by the Lowe’s team. The goal was to bring the app to life in this quick promotional video.

What We Did:

  • Video Production
  • Voiceover
  • Storyboards
  • Graphical Treatment

Check out more of our work or visit our Vimeo page.

Please join us in welcoming our very first guest to The Hive Life, Molly Thompson.

Molly is the Vice President of Public Relations and Communications at the YMCA of Greater Charlotte. We have had the pleasure of working with Molly and her team for a number of years, creating video content for YMCA events and fundraising initiatives.

Video is a powerful tool in many different areas of business, more specifically in public relations.

In Episode 1, Spiracle Media sits down with Molly to dive deeper into the importance of video storytelling in the public relations industry and how she tells stories for one of the largest YMCA’s in the country.

 

 

On this episode:

Molly Thompson, VP of PR & Communications at the YMCA of Greater Charlotte

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Civil + Structural Engineer Magazine officially recognized Aerial Buzz, a Spiracle Media brand, as the winner of the Engineering Drone Video of the Year in its May edition. The video was focused on the Atherton Mill site in the South End of Charlotte. The project was a collaborative effort between Thomas Wilson, Director of Drone Operations, and AJ Chodora.

“I think autonomous drones are the future. It might be two to three years from now or it could be 10 years from now. As drone technology evolves, the pilot is going to be minimized to just maintaining flight safety. You can already see it in some of our current applications,” says Wilson. (Read the full article)

Find out more about Aerial Buzz

More Videos from Spiracle Media

The Spiracle Media team is excited to introduce “The Hive Life.” This podcast will pull back the curtain when it comes to process, partners and technology within the video marketing space.

Each episode will feature a relevant subject matter expert, a partner or other guests from related industries. The goal is to deliver a listening experience that is informative, encouraging, candid and fun.

In Episode 0, the partners at Spiracle Media talk through how things got started and what ingredients have served as a catalyst for growth.

On this episode:

Jarod Latch, Co-Founder & Director of Creative Content
Tim Baier, Co-Founder & Director of Business Development
David Kernodle, Partner & Director of Video Services

Meet our entire team.

Storytelling Overview

When we hear the words video storytelling, our mind most likely defaults to long-form storytelling. There are many applications for using this device and it’s still the best way to connect with characters and storylines. Long-form pieces are great in an epidsode format, at an event or during a sales meeting. These can be powerful ways of connecting with a specific audience.

On the flip side, shorter videos generate strong results as well. We know that utilizing shorter content to drive traffic via social media is a big deal. Our ongoing project with Queens University of Charlotte is a great example. The marketing team at Queens was looking for short, dynamic videos. One of the videos featured the MBA program.

The Idea

Our creative team, led by David Kernodle, pitched a style and tone that was intended to reach a younger audience. It’s goal was to showcase the hustle and bustle of life and why the MBA program is a viable option within the midst of that chaos. Planning is the most important part of any production. It is something that can’t be underestimated and serves as a catalyst for going from good to great on the execution side.

The Execution

The use of quick cuts and natural sound was imperative. Each video in the series will take on it’s own personality depending on the audience and messaging. Using your time wisely is extra important when working with an abbreviated window. Every second counts especially off the top.

Check out more of our partners or visit our Vimeo page.

Partner relationships are at the heart of everything Spiracle Media does. One of those relationships is with EVERFI. Over the last 5 years, our work together has resulted in an avalanche of content. The goal has always been to present the impact of EVERFI and its programs. They are powering more than 4,300 partner organizations and reaching over 16 million learners across all 50 states and Canada. In this brief testimonial, EVERFI CEO Tom Davidson shares his thoughts on the partnership and the important role that video has played.

Testimonial from CEO Tom Davidson


Check out more of our partners here or visit our aerial brand, Aerial Buzz.

We all get overwhelmed from time-to-time and that anxiety is often associated with what we consider “work.” The right mindset serves as a potential remedy. The key is looking at each task through a different lens.

As Co-Founder at Spiracle Media,  I’m immersed in a number of areas. Some of which include company growth, partner relationships, team management and marketing. Feeling overwhelmed is easily achieved. Discipline and mindset are two areas of my personal development that I continue to focus on.

One simple tweak that has made a significant difference is treating the overwhelming body of work as one opportunity after another. Treating work like work deprives us not only of our energy, but also affects our attitude and joy. To the contrary, an opportunistic mindset allows us to see even the most medial tasks as holding positive potential. This leads to renewed focus and energy.

workIt’s difficult to stick to this mindset on the consistent basis. It takes a lot of discipline and practice. Segmenting your time to focus on specific tasks is one way to start. This allows you to find value by isolating each activity and presents an opportunity to learn, collaborate, share, create or grow a relationship.

Everything holds positive potential! Start treating it that way and work no longer feels like work. You’ll immediately feel a difference in the stress and enjoyment department.

Meet the Spiracle Team or watch what’s important to us.

What an honor for our team to spend some time with more than 100 PR professionals from around the Charlotte region on Wednesday.  We wanted to stress the importance of video in telling their clients stories and let them know they can do it on their own at times, or can partner with a company like Spiracle Media to deliver results.  We relish these opportunities to meet other storytellers in the community and share our passion for video.  Some key takeaways courtesy of Twitter:

And while we are at it, we put together a quick recap of our visit with PRSA Charlotte on Wednesday.

If you have any questions about the presentation, or would like to talk to a video content company about how you can use video effectively, please contact us!