Director’s Commentary: YMCA App

Spiracle Media worked with the YMCA of Greater Charlotte to create a video to showcase the new YMCA member app.

The purpose of this video was to illustrate the value of the app by showing how it’s used in real time. Our team used graphics in post production alongside live video to highlight the different areas of the app. This piece was used internally to create excitement around the official release.

In pre-production, our team worked on building a script and storyboard. During the production phase, our team spent a half day shooting at the YMCA. In the end, the combination of graphical elements with live video led to a dynamic end product.

Want to learn more about what went into the making of this video? Watch the video below to learn more!

Zach Johnson, lead Creative Video Specialist and editor on the YMCA project, discusses what went into creating this product video for the Y.

For more video production and content marketing resources, visit our video tips page & blog page!


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