Why video marketing is essential for success


75 percent, that’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. Not to mention all online video users are expected to double to 1.5 billion in 2016.

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If you’re not using video marketing, you’re missing out on a huge market opportunity. According to ComScore 89 million people in the United States are going to watch 1.2 billion online videos today. When you post an online marketing video to a business website you can attract numerous leads. You could spark the interest of future talent, attract business from a potential client in need of your services or develop a new important contact. This is an easy way to quickly showcase what you have to offer. Video is a great way to get your elevator pitch out into the world and allow it to bring leads to your doorstep.

A huge advantage of video marketing is that it allows you to reach millions of people within a short time without spending a large chunk of money. The benefits for your business could be enormous. There is no other form of marketing that can offer such impressive results at such a low price. Some argue that video may be the most effective way to get a message across. This is because it appeals to multiple senses. The use of sound engages the viewer while the images evoke feelings and drive home the central theme. It also requires less attention to retain the information when you’re watching a message opposed to reading one. Use of audio visuals helps gain the trust of the audience as they understand that it takes time and effort to produce the messaging. This shows that you care enough to put serious time into your marketing efforts in order to create a positive overall impression or impact.

Another advantage video provides is the amount of time it keeps viewers on your website. Your audience is more inclined to poke around after being impressed by an informative video. They’re likely to remember your site if they remember your video. With all the different social media platforms today, it’s easy to distribute links to your videos as well. Greatly enhancing the sharing potential is the fact that 92% of mobile video viewers share videos with others. If your videos live on your website, this enables the opportunity to engage with hundreds or even thousands of customers.

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Video marketing is essential for success and will most likely lend to more exposure over time. Ad campaigns die out and are constantly in need of a new approach. The opposite has proven to be true with video. The right marketing video can continue to bring you new leads and interest for years to come.



Spiracle Media is a video content agency built to tell stories. Since 2011, we have been telling stories that support the voice of our partners by using our journalistic background.

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